How to promote Instagram: the best methods of promotion and a step-by-step plan for promoting your account yourself. How to promote Instagram: a step-by-step guide to promotion Where to promote Instagram

Instagram is a special program that is installed on your phone. To create your account, you need to go through a simple registration by filling out the required fields.

An influx of a large number of users on Instagram was observed after Facebook bought this social photo network. Instagram is a very active network, photos appear on it with enviable frequency. Therefore, to figure out how to promote Instagram, you need to understand that this is a very lively community. With its help, you can recommend a new brand or build a business, but you will have to work hard for this.

The main feature of this program is that all actions are carried out using the phone. Modern mobile devices are capable of taking excellent quality photographs, and various filters will help turn them into real masterpieces.

Is picture quality important?

No matter how high-quality the photo is, it will not get to the top if the account does not have followers. Conversely, a low-quality photo will easily “take off” if a million subscribers “like” it.

How to choose an avatar?

An avatar is of no small importance, so you need to make sure that it looks attractive and catchy. The image should have intrigue to attract as many people as possible.

Variety of photos

The portfolio must be original and large-scale. Photos can be classified according to different criteria: flowers, animals, cars, landscapes, etc. If the albums are the same type and monotonous, it will be very difficult to achieve success.

Photos need to be posted regularly, people love to watch other people’s lives. But you shouldn’t display frankly bad and low-quality photos for everyone to see - this will ruin your reputation and reduce interest in the page. Initially, you need to post images on various topics. And demand and the number of “likes” will help determine what to focus on.

When and what to post?

Choosing the right moment to post photos is a very important condition in order to understand how to promote Instagram. People will not “like” something that is already tired and boring. Images should be different from what subscribers see on their accounts or outside the window. It is better to post after 23:00, at which time most of the world is awake. To get a lot of likes, your photos must surprise and excite the imagination.

You must remember the main rule: you cannot display all interesting photographs at the same time. A new photo should be posted only after the previous one has dropped to 3-4 lines. For all your photos to “take off”, you need to have a strong subscriber base.

Humor, which some try to use to achieve greater popularity, is unlikely to help. This is due to the fact that it mainly appears as inscriptions, and few people pay attention to them. The same cannot be said for hashtags. They represent a rather important point. The tags subsection should be geographical, since many people search for photos not by topic, but by country or city. The more photos have different hashtags, the higher their popularity will be, the more “likes” they will bring to the account owner.

Photos of the same type will irritate users, and they will start unsubscribing. Each image should be so creative that followers look forward to the next photo.

There are a huge number of applications that allow you to combine photos and use different frames. Such images are in demand and have a large number of fans.

Scammers on the Internet

How to promote Instagram? The first thought that comes to mind is to use the services of special resources. There are certain sites that help you gain a lot of followers. Some promise a large number of subscribers in exchange for a password, but you should not rush to accept this offer. In most cases, such subscribers do not react to photos.

There is another service - signing on to other people's accounts. For example, a certain photo blogger with many subscribers promises to help and explain how to promote a page on Instagram. This service has not been working for several years, as the maximum number of users that can be subscribed to is limited. Now this figure is 7,500 profiles.

Basic operating principle

To promote Instagram, first of all you need to evaluate your own photos. After the most successful section has been determined, it is necessary to select similar images on the network. Then you should find the author and his followers. They are interested because they are attracted to these images.

You shouldn’t “like” everything, as the number of “likes” is limited. It is more advisable to choose photos you like, as well as funny images.

If the number of “likes” a photo has is less than 10, that’s very good. The author will definitely want to ask who exactly noted his masterpiece. It makes sense to tag your favorite photos if there are up to 150 “likes”. Then people will start visiting the page. They might even become subscribers.

It is necessary to pay attention to the number of “likes”. If their number per hour exceeds the maximum possible, Instagram will be blocked. Therefore, you need to check the “Likes” tab more often and monitor the latest “likes” there.

What is the basis of the desire to have subscribers?

How to promote a page on Instagram? You need to understand why this is needed. Motives can be completely different, but most often people are guided by the following:

• I'm a good photographer and I want to make myself known.
• I am an ideal with excellent appearance and I want everyone to admire me.
• I love attention.

Although the reasons are different, the main thing is to achieve the goal and figure out how to promote an account on Instagram.

One of the easiest ways is to follow other accounts yourself. Such manual work may take a lot of time and effort, but the result will inspire optimism.

For convenience, it is more advisable to use the web version. There you can quickly understand how to promote your Instagram. All actions in this version are performed faster and easier, and to log in you need to use your own username and password.

Facebook and Instagram. Synchronization

This is a simple and affordable measure, and it will give a good result. All photos that are posted on Instagram will automatically appear on Facebook. Therefore, all friends from this social network will become followers on Instagram and will bring a large number of “likes”. If you wish, you can set the settings so that not all photos are published on Facebook, but only those that are tagged.

Using filters

It seems to inexperienced users that the use of filters does not play an important role in the strategy that helps them understand how to promote Instagram. But it is not so. The infographic is only available in English, but the presentation style is simple, so you can learn a lot of interesting information. It's always useful to read what filters were used.

Reciprocity and mutual assistance

Shop on Instagram

Turning your own account into a store will not be difficult. To do this, you need to upload product images instead of regular photos. Many businessmen are interested in how to promote a store on Instagram. To do this, you need to create product descriptions and indicate prices, and then place this information in catalogs. All data must be easy to understand. In a similar way, you can create a group where people with similar interests can gather and exchange experiences.

Greetings to all Instagrammers! Let's get to know each other a little and I'll get started.

My name is Vasily Blinov, I am the author of this blog about remote work and everything connected with it. Instagram too! I myself have been working remotely since 2015 and traveling around the world. I am promoting my account on Instagram and other social networks, which will also be discussed on my blog.

I could have made a paid course on the promotion and promotion of Instagram, but I decided that I would post all my experience and knowledge for free, let those who make money from such training execute me for this :)

In terms of audience activity, it is in first place for me.

Because there is not as much garbage there as there is, for example, on VKontakte or Facebook. News feeds and updates in which are teeming with advertising and all sorts of entertaining nonsense. People still tend to use Instagram for its intended purpose, to add photos from their lives there.

And the audience there, thanks to live content, is more open and adequate.

Therefore, I recommend that everyone who is promoting their brand, looking for clients, selling their services and products, should start promoting their business accounts or personal page on Instagram. Moreover, you can promote Instagram yourself, learn everything from scratch, using free and paid methods, which I will talk about today.

Some specialists who offer to quickly promote an Instagram account do the same thing only at 5-10 times the price. My friends, freelancers and online entrepreneurs have ordered similar services, and the results are the same as what I do myself.

Instagram promotion is a constant process; you shouldn’t hire guys who promise you to gain a lot of subscribers in a short time.

If you don’t have time to promote yourself, then it’s better to hire a permanent remote employee - an Instagram manager who will do all the work for you, retain your audience and bring new clients.

How to promote Instagram yourself?

I’ll say right away that I’m not interested in inflated numbers (subscribers), which are usually of no use. I try to gather only a live and active audience.

Where to begin?

Ahh? A! - Audience! First step.

Why the hell are you going to promote Instagram? Earn? I think that is why 95% are interested in this issue.

Then how are you going to make money? What does your client look like? What will he be interested in? What will help solve his problem, NEED? If I can put it that way.

For example, my goal is to convey to people how, thanks to it, you can make your life more interesting, free, and start traveling. Help them take the first step - master the promising Internet profession of the future.

They often write to me, ask questions, give feedback. I know that I have a large audience ranging from 17 to 70 years old. But the target group is guys aged 21 - 35 who want to develop, learn, master something new and dream of traveling the world.

Knowing your audience, it’s easier to create useful and interesting content for them, look for places where they live, and attract them from there through your own activity or advertising.

Next 3 simple steps- This:

1. Profile design.
2. Content plan creation and publication.
3. PR and advertising.

Today I will look at them briefly, more detailed information and instructions will be in separate articles.

How to create a profile?

A photo and information about you or your product is the first thing a person who visits the page will see. For me personally, these two indicators play an important role in whether to subscribe or not.

For example, this is what my profile looks like, SUBSCRIBE - https://www.instagram.com/blinovlife/.

1. Profile photo is a live photo that is used on all my social networks. This makes it easier to find and remember me.
2. First and last name. It is better to write in Russian as it is, and not in transliteration. Translit, firstly, not everyone will decide to make out what is written there, and secondly, they may read and remember it incorrectly.
3. Where are you from. Increases the loyalty of your fellow countrymen.
4. Who are you and what do you do? Let the person know right away what you do and on what issue you can be useful. To make it clear why I should subscribe to you.
5. Active link in profile. The only place on Instagram where you can put an active link. It can lead to your website or other social network. In my case, there is a link (), which leads to an article about the online marathon in ours.

Almost all traffic from Instagram comes through this link in the profile. Posts usually simply write a “call to action” - click on it. Because there is no point in inserting links in posts, they are inactive there, and no one will click on them.

How to publish posts?

As they say: CONTENT IS KING!

Your posts are the main factor which will hook a person, turn a visitor into a subscriber, and a subscriber into a friend or client, and will retain him for many years.

If you want to promote Instagram and gain live and active followers, then publish only your photos and thoughts. Sometimes, not often, you can dilute them with some pictures or infographics with something useful.

Instagram - this is your photo album , only on the Internet and open access. Make it so that you yourself would be pleased to enter it and look at your photos.

1. Take great photos.
   Beautiful pictures from the Internet, jokes, demotivators, photos of food, etc. Nowadays, few people are interested anymore. People need your photos! It's cool when Instagram is done in real time.
2. Sign your photos.
   Create useful and entertaining content. Write your stories, what you think about, where you go, what you do, give useful advice. Encourage your opinion in the comments or like.
3. Post more often.
   But not too often, 1-2 photos a day will be enough.
4. Reply to comments.
   When you publish a new post, try to respond to comments immediately. Active discussions attract the most attention from other subscribers, and they also begin to comment. Live communication with your subscribers in person will create more trust in you. On Instagram, it is not very convenient to track comments when subscribers are very active. Therefore, the StarComment service helps me in controlling comments under all posts.

To properly maintain contact with your audience, you need a content plan or at least a simple plan based on the interests of your target audience. In a separate article we will talk about how to draw up such a plan (link will come later).

How to attract new subscribers?

Now let's move on to methods that will allow you to be noticed and interest real people.

Free actions:

1. Conduct live broadcasts.
2. Make Stories.
3. Use #HASHTAGS. Using hashtags, your photos can be seen by other Instagram users. Here's an article about
4. Mark the places where the photo was taken. Other users can also notice you using geolocation tags.
5. Give it a like. The person you liked may want to know who liked their photo, and they will go to your profile.

Hello, dear readers. ✋ I am glad to welcome you again to the pages of my blog.

Business promotion on Instagram has been of interest to owners of a variety of companies for several years now - from small manicure studios to huge corporations. Anyone can make money here 🤑 - just know the basic principles and show perseverance.

Today I want to talk to you about how promotion on Instagram helps develop a business. We will touch on topics such as ways to promote on Instagram, promotion training, and common questions for account managers.

Make yourself comfortable - the size of the material is quite modest 🙏

TOP 8 ways to promote yourself for free

Since most novice bloggers, when they find out how much promotion on Instagram costs, decide to do it on their own, first I’ll tell you all the ways to promote yourself.

There’s nothing complicated here, but you’ll have to figure it all out properly: free Instagram promotion includes 8 methods.

Let's look at each of them in detail.

Method No. 1. Create an account before promotion

First, your Instagram page should be “combed.” Simple steps will help with this:

• make a simple link - people will not remember the long name, and even after the account reaches the TOP, users will not reflect it
• describe the account - on Instagram under the profile there is a brief description of the account, where in 2-3 lines you should include information about the page (with numbers, emoticons and everything that catches the eye)
• add unique content - users will be interested in something that they do not see on other pages, and your task is to give it to them.

Once you have done all this, you can start promoting your account.

Method number 2. Subscribe to the target audience

Businesses are interested in the target audience - people who will buy a product or service. It is logical that promotion should start with them.

Find users interested in your products and services using Instagram search (for example, using thematic hashtags). After that, subscribe to their pages.

The return on this method is low - at best, your “followers” ​​will be 20% of those you liked or subscribed to. True, it is completely free, and all subscribers are the target audience.

Method number 3. Like and comment

The essence of the approach is the same as the previous one - we look for interesting accounts and “get active” on them. True, you will have to work a little more: you need not only to subscribe, but also to put “hearts” under the posts and comment on them.

You will spend a lot of time, but the return will increase: the number of “grateful” users who subscribe in response can reach up to 50%. You won’t spend any money (or at least almost no money), which means the method is effective.

Method No. 4. Asking friends for help

Instagram, although a young network, is already popular. In your group of friends, there are probably those who already have their own page with followers.

Ask them for a promotion service - for example, to place a post mentioning your page. The post should not be advertising - it is best for readers to notice the link only on a subconscious level, perceiving the post as the most ordinary one.

Even if your friends don’t have many followers, you will be able to get your first subscribers for sure - from each friend several readers will come, and in the end there may be 2-3 hundred of them. Well, if there is a popular blogger in your social circle, then everything is even simpler - many people will immediately know about the account.

Method No. 5. We work with users

People tend to pay attention to what their friends and acquaintances are doing. This can and should be used when promoting Instagram professionally.

If you already have customers, ask them to publish photos of your product on their pages. The post must contain a link to your account and a positive description of the item or service (unobtrusive).

Working with clients - one of the most effective promotion methods. There are almost no costs (sometimes customers themselves post photos of the product they like on Instagram), and each publication can bring 20-30 new consumers.

Method number 6. Mentions

Instagram has the functionality of mentioning people in photos - users will see this and go to the page.

Tag as many clients as possible on each post. Surely one of the tagged users will go to your account and subscribe to updates.

You should not count on mentions as the main method of promotion, but it is suitable as a good addition to other methods.

Method No. 7. Direct (personal messages)

Users on Instagram communicate with each other not only in comments, but also in private messages. This service is called Direct.

Nobody forbids you to “spam” by sending mass mailings with descriptions of goods or services via “direct”. The conversion rate of this method is low, but the costs (both time and money) are small.

Method number 8. Hashtags

Hashtags for promotion on Instagram- “tag” words that users use to tag their posts to make searching easier.

To make a word a hashtag, you need to attach a “#” icon to the left of it. For example, like this: “#instagram”.

There are no spaces in a hashtag - it is perceived as a single whole. If you want to have two words in your hashtag, you have the following options:

• two hashtags separately
• one hashtag consisting of words written together (“#promotionwinstagram”).

You can use both methods at once.

Hashtags- the most effective free method to promote on Instagram independently and for free. Most users find new users using hashtags. On the search page on Instagram there is even a special menu where you can find a post or account only by the word “tag”.

One or two hashtags under a post will not have a noticeable impact - you need a lot of them (at least 10-15). In this case, you need to alternate “tags” on the topic of the post and “general” hashtags (for example, “#like4like”). Thematic hashtags are not difficult to find (in fact, these are keywords from the post), but look for “tags” common to all topics from popular Instagram bloggers.

All the methods that I talked about in this section are free (or almost free). Promotion on Instagram for free is based on these methods, however, even with paid promotion, you cannot forget about them - they will significantly increase the effect of using methods for which you need to pay money.

Self-promotion for money

Sooner or later, almost all Instagram bloggers come to the conclusion that free promotion methods are exhausting themselves - hashtags for Instagram promotion lose their relevance, and it’s somehow awkward to endlessly ask friends for advertising.

If you have just such a moment, it means that it’s time to think about promoting Instagram for money. . Of course, no one wants to invest money without guaranteeing results, but what can you do - there is no turning back.

In this section, I will talk about paid, but quite affordable ways to make your Instagram account more popular. What makes them more attractive is the fact that you don’t have to turn to others for help - you can do everything yourself.

No. 1. Competitions

Instagram subscribers, like other people, are big fans of “freebies”. Many people are willing to bring dozens, if not hundreds, of clients for a free pen, notebook or souvenir.

Not using this is a big omission. Post an announcement about a competition with prizes on your Instagram page. Gifts do not have to be expensive - you can get by with souvenirs and memorable gifts worth 200-300 rubles each.

If your budget allows, order branded prizes - gifts with the symbols of your company or account. You will spend a little more money, but the logo will be of interest to everyone who communicates with the winner. And this, in turn, will dramatically increase the number of subscribers.

To achieve the main goal - increase the number of followers - make it a condition for participation in the competition to invite several people. For almost no one this will not be a problem (subscribing to a page is a matter of a couple of seconds, and no one will refuse this to a friend), but for you it means an increase in the number of active users.

If your account is already well promoted, then the competition is essentially free - the cost of gifts is very small. But if the page was created quite recently, you will have to order advertising - this will entail more significant costs. However, the result is worth it in any case.

No. 2. Paid software 💻

Instagram promotion program - an indispensable assistant for any blogger. The software completely automates the promotion process, making it efficient and fast. The account owner only needs to monitor how the promotion service works and, if necessary, make changes to the promotion strategy.

Please note ☝️ that Instagram tracks bloggers' use of automatic software. Because of this, in the initial stages of popularizing a page, use only manual methods. I recommend switching to software when your account has 1-2 thousand subscribers.

Especially for you - reviews of the TOP 3 programs for promotion on Instagram.

Program No. 1. LeonGram

The cost of using InstaSoft is 1100 rubles per month: this is one of the best prices on the market. You can purchase a license for InstaSoft in just 5 minutes.

All the programs that I talked about in this section give results in a short time - sometimes the increase in subscribers is noticeable after 3-4 weeks. The use of the software is paid, however, if you are looking for free programs for promotion on Instagram, take advantage of the trial period (they will not charge you for it).

Try all the programs from the review and decide for yourself which one gives the best results for less money. And I move on to the next method.

No. 3. Paid services

Programs that increase the popularity of an Instagram page are a good thing, but not everyone can use them. Some people don’t have constant access to a computer or phone, while others are simply not comfortable using the software.

The solution to the problem is promoting Instagram online using specialized services. I will tell you about the three best sites on the RuNet that allow you to quickly promote your Instagram account.

Service No. 1. Soclike

Appendix No. 2. LikeOff

In LikeOff, as in other programs, you can receive likes and comments for free and paid. In the first case, you exchange actions with other users, in the other, you pay the service to increase activity on your page.

After registration, LikeOff will “get” 150 views and 100 followers for free - a nice feature that is not found in other programs. Moreover, all the “hearts” are real - LikeOff does not allow “likes” from bots.

To make a photo popular, you need to upload it to LikeOff and set the required number of likes - the service will do the rest. Please note that you cannot receive more than 50 likes in one hour.

The story is the same with followers - you provide a link to your account, set the number of subscribers and pay for the service. After some time (the period depends on the required popularity of the account), the account will acquire exactly as many new readers as were paid for.

The cost of promotion in LikeOff is not the cheapest: there are many services on the RuNet with lower prices. You can completely automate your promotion using the VIP package - it allows you to add 1000 photos, receive an unlimited number of likes and subscriptions. The cost of the service is 750 rubles per week (Week Unlimited tariff).

You can download the application on iOS, and on Android.

To summarize this section, I want to say: smartphone applications are a very convenient way to always know how your promotion is going on Instagram. Today's software allows you to find the information you need and manage promotion in 2-3 clicks. Interfaces are optimized for mobile phone screens and remain clear to the user.

Let's move on to the next way to popularize pages on Instagram - advertising.

No. 5. Advertising in accounts

The owners of promoted pages will be happy to advertise your account. Naturally, not for free.

The process is simple: find a popular account with the target audience you need and send a proposal for cooperation to the owner of the Direct page. After some time, he will answer you, offering his terms of cooperation or agreeing to yours.

• repost
• review
• expert opinion

Popular personalities do not always respond to proposals for cooperation in Direct. The way out of the situation is to register on the exchange to search for custom advertising. It is enough to enter the campaign settings and the estimated cost, and the exchange will immediately issue accounts whose owners are ready to cooperate on the terms you propose.

Repost- the cheapest, and all the others cost about the same. The return is approximately proportional to the cost: the more money you give, the more subscribers you get.

Since exchanges charge a commission for intermediation (sometimes large, 20-30% of the order value), I recommend knocking on Direct. To increase the number of responses, write more messages - someone will definitely answer. However, it is worth remembering that the exchange takes its percentage not only for the communication service between the client and the customer, but also for guaranteeing the completion of the work, which means you will 100% protect yourself from the risk of being scammed.

Epicstars platform - buying advertising in accounts

I would like to present to your attention one of the most popular exchanges today for purchasing advertising on Instagram accounts.

At the time of writing this article, the numbers of its statistics are striking in their scale:

• advertising platforms: 22,407
• coverage by orders: 242,520,460
• invested in advertising and paid to bloggers: 7,035,000

I wrote in more detail about this service and how to buy advertising here in the article: “”. Or you can go to the official Epicstars website and figure it out yourself.

No. 6. Targeted advertising

Finally, the last method of self-promotion that I want to talk about is targeted advertising.

The word “target”, from which the combination “targeted advertising” is derived, is translated from English as “goal”. This is the essence of the promotion method: promotion is targeted, advertising posts are shown only to the target audience.

Effectiveness of targeted advertising( SMM), despite its novelty on Instagram (appeared here less than two years ago), was appreciated by the owners of many accounts. Relatively low cost of display (for some campaigns - 3-5 rubles) and high activity of Instagram users - these are the secrets to the effectiveness of targeted advertising.

True, to launch a campaign and get followers in droves, you will have to work hard. Setup includes six steps:

The process itself is not that complicated, but it does take a lot of time - you need to create several accounts and wait for the administrators to check the advertising campaign. Facebook is strict when it comes to advertising materials, and the slightest mistake will result in your application being rejected.

This ends the list of independent ways to promote accounts on Instagram. Something else will probably appear in the future, but for now I’m limiting myself to this.

Use all methods not separately, but together: not a single method will give results alone. To quickly popularize your account, combine paid and free options. Remember: the more steps you take, the more effective the promotion.

Promotion with the help of specialists 👩🏻‍💼👨🏻‍💼

Unfortunately, there is not always time to promote accounts on Instagram. Lack of knowledge can also get in the way: there are a lot of ways, and at first glance it is very difficult to cover them all.

For those who don’t want to bother with promotion themselves, I recommend ordering promotion on Instagram from specialists. Employees of companies that have been operating for several years will quickly make your Instagram popular and profitable.

You can find a person who is ready to take on promoting your Instagram page in two ways.

Method No. 1. Freelance exchanges

Sites for meetings between customers and providers of any services. As a rule, they are related to the computer or the Internet: writing articles, creating websites, editing - it’s all here.

You can also find PR people on Instagram on freelance sites. People who have the skill of promoting profiles on social networks register here and offer their services. On the other hand, owners of accounts in need of promotion create orders and give them to responding users.

You can create your order and wait for those who agree to your terms, and also write to the users you like via private messages. In any case, the cost of the service is determined by a compromise between you and the contractor - there are no fixed prices on freelance exchanges.

Advantages:

• low cost of promotion
• opportunity to negotiate with the contractor
• wide choice of users

Flaws:

• no proof of performers' qualifications
• promotion takes a lot of time (most often users work alone).

I recommend freelance exchanges to those who do not want (or cannot) promote a page on their own and are strapped for money. Additionally, the ability to contact the artist directly is valuable for those looking to create a unique advertising campaign.

Method number 2. Promotion studios

Freelancers, with all due respect to them, cannot provide a guarantee of results - most often they do not have a portfolio (or are limited to one or two projects). For those who plan to become famous throughout Instagram, a different approach is suitable - turning to professional specialists.

PR specialists from promotion studios will analyze the current state of the account, make requests for which the page will be promoted, and also examine the profiles of the most successful competitors. The result of the work is a page with the required number of comments, likes and users at the right time.

In their work, specialists use modern software, for which you not only need to pay (a lot), but also be able to use it. In promotion studios, PR employees always work on one project together, which allows one employee to concentrate on his area of ​​work and not be distracted by others.

Advantages:

• presence of a portfolio (any studio will tell you about dozens of projects successfully implemented by its employees)
• guarantee of results
• ability to complete orders in a short time

Flaws:

• high price
• in some cases - the impossibility of conducting a unique promotion campaign (however, studios usually make concessions to the client in this matter).

The result and the time frame for achieving it are different, but there is one thing in common: for paid promotion, in which you will only take an indirect part (that is, check whether everything is done or not and transfer money), you will have to pay much more than for independent PR.

Whether this is acceptable for you or not - do not rush to answer this question yet. Perhaps the third option will suit you. We will talk about it in the next section.

Instagram promotion training

I think some of you, reading the article, probably thought: “Is it possible to learn how to promote accounts on Instagram somewhere?” I hasten to please you: there are such opportunities, and there are many of them.

Today I will tell you about some of them.

No. 1. Course “Instagram: business opportunities”

The Netology company has developed a special course for beginners. It explains everything from scratch: the authors of the course gradually move from elementary things to more and more complex ones.

After completing the course “Instagram: business opportunities” you will learn:

• process photos using the best programs
• select the right content for the page
• publish posts when it is most relevant
• organize effective competitions
• build communication with the audience.

The course consists of 11 videos, each lasting 1-1.5 hours. The program is completely remote, and you can master it for only 490 rubles. A nice bonus is the final test: the authors of the course took care not only of the knowledge itself, but also of testing it.

To date, 800 students have already completed training. Reviews are mostly positive. The strengths of the course, according to students, are the logically correct structure of classes, explanations in a “for dummies” format, gaining knowledge directly from home and detailed testing of the success of mastering the material.

No. 2. Course “How to make money on Instagram”

On the website 1day1step.ru you can sign up for the course “How to make money on Instagram,” intended for administrators of social network pages and small business owners.

In 6 weeks (program duration) you will learn:

• work with target audience
• take and publish photos correctly
• work with text content(

Anyone can promote an Instagram account on their own and for free, but this will require preliminary preparation, a little imagination and a mountain of patience. You can easily and effortlessly get thousands of subscribers by paying money to a third-party specialist or SMM agency. It’s true that unpleasant surprises may await you here, in addition to considerable expenses. If you have free time, the best option would be to figure it out yourself and become a pro in Instagram promotion.

Is your topic suitable?

Before you start promoting, you need to understand whether Instagram is suitable for your topic. Law, accounting, medical services (except for plastic surgery) will be difficult to present on a social network. Interesting photographs and bright pictures are what is expected of you, and if you are limited in the choice of visual content, difficulties will arise. Of course, there are craftsmen who can promote any topic, but this requires a more professional approach and considerable funds for advertising.

The most popular topics on Instagram are beauty, fashion, clothing, sports, food, and travel. If you have an online clothing store, your own culinary channel on Youtube or an interesting life - don’t even think about it. Welcome to Instagram.

What will you get?

Today, Instagram is one of the most powerful platforms for promoting a business, brand, personality, or creating a thematic community for further income. However, it is worth considering some features that photo hosting users encounter:

You can create an account and register it according to all the rules in the web version of the service or through the desktop application. The application is available in the Windows Store and can be found in the latest versions of the operating system.

Everything seems clear, just need to clarify about the link. It can lead not only to the site, but also to any page on the Internet. Often account administrators add the address of their VKontakte or Odnoklassniki page, where the main activity takes place.

Step two. Publishing photos, videos and stories

• photos;
• photo galleries;
• video;
• stories.

All this is complemented by all sorts of filters, stickers and augmented photos. There is room to run around. By using all the tools, you can stand out very well. Most stop at just pictures downloaded from the Internet.

How can I publish photos?

1. The best option is a phone or tablet. Take high-quality pictures with your camera, add effects, come up with hashtags and let's go. You can also download pictures and videos to your smartphone and then publish them on Instagram.
2. Third party services. If it is much more convenient to work through a computer, this is an option for you. Here are some services that allow you to work with Instagram accounts:

Register, attach your account (in kuku.io you will still need to install their application on your phone) and start posting photos and videos. One caveat: start working with such services only if you have all the logins and passwords with which you can restore access to the page. Instagram does not like such sites and can easily reset the password if it suspects a hacking attempt.

You can also publish photos and videos from your computer without third-party services; read how to do this here:

Add hashtags to photos and videos

All searches for publications on Instagram are based on hashtags. Perhaps this is the only social network in which their importance is difficult to overestimate. Be sure to add.

How to choose hashtags:

1. The easiest way is to log into Instagram from your computer. In the search bar, start typing words that you think might be popular. Next, you will see how many materials with a similar hashtag are currently in Instagram search. This method is simple, but it is not the most effective.
2. Using the websta.me service will reduce your search time and also allow you to find more hashtags you need.

Proper use of hashtags will increase the reach of your publications and at the same time attract an interested audience who will like and subscribe to the channel.

Cheat subscribers

Many will skip this point, because cheating is a risky business. The account may be blocked, and the administration is unlikely to make concessions to you and restore the page. However, if the promotion is successful, you will receive an excellent base that will help you in further promotion.

What cheating will give you:

• for a small amount, make your account appear popular;
• page guests will be more willing to subscribe to the channel;
• mass following will work much more effectively.

Not a lot, but an excellent base at the initial stage. Here are some services where you can order followers on Instagram inexpensive.

If more fine-tuning is required, you can buy subscribers through exchanges. Here you can specify gender, number of subscribers, subscriptions, and more. The price will be more expensive, you have to pay extra for quality.

Mass liking, mass following and mass commenting

The idea is simple - you do good to others and some will do good to you in return. Like, subscribe to channels, communicate in the comments and your account will definitely be noticed, and those interested in the content or product will probably subscribe. It sounds simple, but in practice it turns out to be much more complicated, or rather dreary. In order to earn at least some feedback in this way, you will have to work hard.

To automate and thereby make it easier to put likes and increase subscriptions, you can turn to the help of services

Be careful, this automated method of promotion is also punishable on Instagram and your account may be blocked. The most reliable way is to do everything manually, but many people simply don’t have the time for this.

Also, at the initial stages, do not forget about hashtags for mutual likes, subscriptions and comments:

To receive subscriptions:

#follow #followme #follow4follow #followforfollow

To get likes:

#likes #likesforlikes #likes4likes #likesforfollow, #likes #likes mutually #like #likeme #like #likeslikes and others

For comments:

#comment #commentback #comments #commentforcomment #review #reviews #comment #comments #comments and others

Ordering advertising posts from bloggers

By the time you get to paid advertising, you should already have a good foundation: 10-20 posts, feedback (likes, comments), subscribers (more than subscriptions). When interested users come to visit you, they should see that you are popular and that they are part of a well-known community. Few people like to be first.

Important:

• choose communities with similar topics;
• experiment with promotional materials;
• use bright and clear photographs;
• add interesting and concise descriptions;
• Don’t forget to put a link in the description to your Instagram account (others won’t work).

Targeted advertising

One of the main features of targeted advertising is that you can place an active link not only to your social network account, but also to any other page on the Internet.

What formats are available:

• photo;
• carousel;
• video.

• geographic targeting;
• age targeting;
• you can set up advertising only for women or only for men;
• the ability to enable or disable advertising at any time;
• audience coverage depends on your desires and budget size.

Despite the apparent advantages, setting up high-quality advertising is much more difficult than ordering it from a popular blogger. This format is for those who are ready to experiment, clearly set goals and know their audience.

Competitions and giveaways

A tempting format that, with the right approach, can be a good help in promoting a page. Despite its promise, many refuse such promotion due to some difficulties:

1. You need to come up with a competition or giveaway. Without a bright idea, it will be difficult to attract attention to the event. Typical pictures with the word “GIVEAWAY” work poorly and may simply not live up to expectations.
2. We need a meaningful prize. It is very difficult to interest Instagram users to post photos that are not related to them on their page. Therefore, the prize must be rare, original or expensive. And it's better all together.
3. You need to follow the drawing, respond to comments, and at the end give a prize to the winner. It’s true, this prospect is simply scary for many.
4. The competition needs promotion. Many organizations launch large-scale advertising campaigns with banners on the streets, flyers in stores and online support. True, most often the organizers limit themselves to targeted advertising and ordering posts from bloggers.

If this doesn’t scare you, then feel free to start planning and implementing.