The designer redrawn NBA team logos and got a job in the league (photo). NBA history Who is featured on the nba logo

Today, the NBA's licensed logo generates $3 billion in annual revenue for the league.

The first NBA logo (1946-1971) was unremarkable, but suited the League until 1969. Until the NBA took on its newfangled rival, the American Basketball Association. For help, the NBA turned to Alan Siegel, a well-known expert in the field of branding, asking him to create the League logo.

See also: The match between Sevilla and Shakhtar will be officiated by Capers

The Dutchman has already worked at the Pitmen's match this season. The second leg of the Europa League semi-final will take place on Thursday. Sevilla will host Shakhtar at home. The Dutchman Bjorn Kuipers has been appointed as the chief referee. Capers, 43, is one of FIFA's top referees. Officiated at Euro 2012 and 2014 World Cup matches, Champions League and Europa League finals. Capers met with Shakhtar Donetsk this season. Worked at the Champions League qualifying match between Rapid and Shakhtar (0:1). And also in 2009, he refereed the 1/8 finals of the UEFA Cup Shakhtar - CSKA (2:0).

Seeking inspiration, Siegel looked through Sport magazine's photo archives and was struck by an image of Lakers star and 14-time All-Star Jerry West. But Siegel said the dribble was "dynamic, vertical and captured the essence of the game." NBA management never admitted this, calling the West story an urban legend. But on April 27, 2010, in an interview with the Los Angeles Times, Siegel confirmed that he had indeed created the logo based on West's photo.

When the press asked the basketball player if the silhouette on the logo was him, West responded: “If it’s me, then I’m certainly flattered that they think so well of me that they put me there. But I don’t think that they when "Someday they will confirm this. Although many people tell me that it is me."

Siegel offered the association about 50 logo options, but NBA commissioner Walter Kennedy insisted on an emblem similar to the one that was approved in the MLB (baseball league) a little earlier (in 1968) - the silhouette of a player and the colors of the US flag - blue, white and red. The choice of colors was dictated by the desire to equate basketball with baseball in the status of an All-American game. The new emblem was officially introduced in 1971.

At that time, Alan Siegel received very decent money for developing the logo - $3,500. Today, this classic licensed image generates $3 billion in annual revenue for the NBA.

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The match between Sevilla and Shakhtar will be officiated by Capers

The Dutchman has already worked at the Pitmen's match this season. The second leg of the Europa League semi-final will take place on Thursday. Sevilla will host Shakhtar at home. The Dutchman Bjorn Kuipers has been appointed as the chief referee. Capers, 43, is one of FIFA's top referees. Officiated at Euro 2012 and 2014 World Cup matches, Champions League and Europa League finals. Capers met with Shakhtar Donetsk this season. Worked at the Champions League qualifying match between Rapid and Shakhtar (0:1). And also in 2009, he refereed the 1/8 finals of the UEFA Cup Shakhtar - CSKA (2:0).

World champion Luca Toni announced his retirement

“Verona” will be the last club in the career of the famous football player. Verona striker Luca Toni announced that he will hang up his boots at the end of the current season. The 38-year-old footballer will play the last two matches for Verona, which was relegated to Serie B, and will retire. This season he took part in 22 Serie A matches and scored five goals. Over 22 years in football, Tony played in Modena, Empoli, Fiorenzuola, Lodigiani, Treviso, Vicenza, Brescia, Palermo, Fiorentina, Bayern Munich, Genoa ", "Juventus", "Al-Nasr" and "Verona". He won the Bundesliga twice, two German Cups, the

Europa League: Shakhtar lost to Sevilla with a score of 1:3

Ukrainian Shakhtar lost the chance to reach the League final, which it had after a productive draw in the first match. In Spain, at the Ramon Sanchez Pizjuan stadium, in the second leg of the Europa League semi-final, Ukrainian Shakhtar lost to Spanish Seville with a score of 1:3 / The Spaniard opened the scoring in the ninth minute Gaimero. Eduardo equalized the score in the 44th minute. Already at the beginning of the second half, in the 47th minute, Shakhtar again conceded a goal from Gaimero. The Spaniards managed to score another goal in the 59th minute. In order to move to the next stage of the League

The Champions League final will be refereed by an English electrician

The UEFA Referee Committee has appointed Englishman Mark Clattenburg as the chief referee for the 2016 Champions League final between Real Madrid and Atlético. The match will take place in Milan on May 28. Clattenburg has been active on the international stage since 2007. The former electrician officiated at the 2012 English League Cup final and the decisive match of the Olympic football tournament the same year. At Euro 2012 he was an additional assistant referee and was recently named on the list of 18 chief referees to work at the Euro 2016 finals in France. IN 20

The Europa League final will be officiated by Swede Jonas Eriksson

The trophy will be played by Liverpool and Sevilla on May 18 in Basel. The UEFA Refereeing Committee has decided that the 2016 Europa League final between Liverpool and Sevilla will be officiated by a team of referees led by Jonas Eriksson. The Swede, who has been international since 2002, worked at the 2013 Super Cup between Chelsea and Bayern and the 2014 World Cup in Brazil. Last year he was the fourth official at the UEFA Champions League final in Berlin, where Barcelona defeated Juventus. This season he officiated at five Champions League matches and one Europa League match.

Sevilla openly expressed their grievances to the King of Spain

KYIV. May 11. UNN. Sevilla President Jose Castro reproached King Philip VI of Spain for not coming to support the team in Basel for the Europa League final match against Liverpool, El Desmarque reports, UNN reports. “The King will not come to the match. We cannot understand how Philip VI can be present at two semi-finals of the Champions League, but not at the final of the Europa League,” said J. Castro. “The same thing happened at the Europa League final in Warsaw. I am a calm person, but when they treat Sevilla like that... The king must attend the match.

Ukrainian Harlan won the Fencing World Cup stage

The Ukrainian fencer took first place at the World Cup stage in Foshan; in China, Ukrainian Olga Kharlan took first place at the saber fencing World Cup stage. The National Olympic Committee reports this. The Cup stage took place in Foshan, China. On February 20, Olga Kharlan became the winner of the World Cup saber fencing stage in Belgium. In the final, the Ukrainian defeated the Russian representative Yana Yegoryan with a score of 15:10.

Nine-year-old Ukrainian Bilyakova won the World Karate Cup

A month ago, Bilyakova took first place at the Ukrainian Cup and has now beat out five thousand athletes from 13 countries. Nine-year-old Ukrainian Yulia Bilyakova from the city of Smila, Cherkasy region, won the World Cup in Goju-ryu karate. Hromadske.ua reports this. The Ukrainian became the best among 500 athletes from 13 countries and won first place in the individual Rengokai kata. A month ago, the karateka became the champion of Ukraine. On May 14, Ukrainian Olga Kharlan took first place at the saber fencing World Cup stage, and Oleg Vernyaev took first

The UEFA Europa League final will take place today

KYIV. May 18. UNN. It is noted that this will be the 45th UEFA Cup final, but the 7th in a modified format. It will take place in Basel (Switzerland) at the St. Jakob Park stadium, UNN reports. The winner will earn the right to play against the winner of the 2015-2016 UEFA Champions League in the 2016 UEFA Super Cup. They will also receive a direct ticket to the play-off round of the 2016-2017 UEFA Champions League. St. Jakob-Park in Basel was announced as the venue for the final at a meeting of the UEFA Executive Committee on September 18, 2014. We would like to remind you that Liverpool (England) and Seville (Spain) will play in the final.

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World of sports. The Beauty of Sports. The history of the NBA logo, the strongest basketball league in the world. 10 May 2016 admin 0 Comments. Today, the NBA's licensed logo generates $3 billion in annual revenue for the league. The first NBA logo (1946-1971) was unremarkable, but suited the League until 1969.

The history of the NBA logo - the strongest basketball league in the world - sport.segodnya.ua

The history of the NBA logo - the strongest basketball league in the world - ubop.net.ua

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The current list of teams in the overseas league of the NBA Western and Eastern Conference. History of basketball.

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Until the NBA took on its newfangled rival, the American Basketball Association. For help, the NBA turned to Alan Siegel, a well-known expert in the field of branding, asking him to create the League logo. NBA management never admitted this, calling the West story an urban legend. But on April 27, 2010, in an interview with the Los Angeles Times, Siegel confirmed that he had indeed created the logo based on West's photo.

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The team of the only Ukrainian in the strongest basketball league in the world has won its third victory in a row. NBA. Playoffs. First round. Detroit is behind Cleveland. NBA star Kobe Bryant released a piano in the form of his own logo. The basketball player's logo is the scabbard of a samurai sword. Alexey Len moved into third place in NBA points among Ukrainians. Our basketball player has already scored 1023 points in the strongest league in the world.

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Important news Tuesday, May 10, 2016: The history of the NBA logo - the strongest basketball league in the world. Today, the NBA's licensed logo generates $3 billion in annual revenue for the league. According to more than 300 of the world's leading economists from more than 30 countries, offshore companies undoubtedly benefit some wealthy individuals and international corporations at the expense of the interests of others.

The history of the NBA logo, the strongest basketball league in the world. - headwayauto.ru

Until the NBA took on its newfangled rival, the American Basketball Association. For help, the NBA turned to renowned branding expert Alan Siegel to create the league's logo. Siegel looked through Sport magazine's photo archives for inspiration and was struck by an image of Lakers star and 14-time All-Star Jerry West.

The history of the NBA logo - the strongest basketball league in the world - allsports-news.com

Home » Basketball, NBA, News » History of the NBA logo - the strongest basketball league in the world. The first NBA logo (1946-1971) was unremarkable, but suited the League until 1969. Until the NBA took on its newfangled rival, the American Basketball Association. For help, the NBA turned to Alan Siegel, a well-known expert in the field of branding, asking him to create the League logo.

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Until the NBA took on its newfangled rival, the American Basketball Association. For help, the NBA turned to Alan Siegel, a well-known expert in the field of branding, asking him to create the League logo. Read also: The emblem of Dynamo's opponent in the Champions League "ManCity": the stars mean nothing Heraldry of sports: "Washington Capitals" is the leader of the NHL regular season The history of the logo of the Panetolikos football club: "the strongest man" with a stone Cricket, tennis and volleyball - on the emblem

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Until the NBA took on its newfangled rival, the American Basketball Association. For help, the NBA turned to Alan Siegel, a well-known expert in the field of branding, asking him to create the League logo. NBA management never admitted this, calling the West story an urban legend. But on April 27, 2010, in an interview with the Los Angeles Times, Siegel confirmed that he had indeed created the logo based on West's photo.

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Appling can't get rid of the bad habit of carrying weapons / isport.ua. For the third time recently, ex-defender of the NBA Orlando Magic club Keith Appling has come to the attention of law enforcement agencies, reports Isport. The day before, Detroit police stopped a car driven by Appling, but after stopping, the basketball player resumed driving again. Afterwards, a bag with a pistol was found on the side of the road.

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The history of the NBA logo - the strongest basketball league in the world Today, the NBA logo, under license, brings the league income of $3 billion a year. The first NBA emblem (1946-1971) was unremarkable, but suited the League until 1969. Until the NBA started the battle ()

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Today, the NBA logo is licensed to generate $3 billion in revenue per river. The first emblem of the NBA (1946-1971) was not noticeable to anyone, but ruled the League until 1969. Siegel, having introduced about 50 logo variants to the association, and NBA commissioner Walter Kennedy, using a logo similar to the one that had been adopted by the MLB a few years earlier (in 1968) lizi) – silhouette of the gravel and color of the US ensign – blue, white and red.

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We continue our series of articles about club nicknames. This time we are going with you to the National Basketball Association (NBA). In this article we will talk about the history of team names in the NBA Eastern Conference, and, naturally, we will talk about the nicknames that the clubs have. Why are the Boston Celtics nicknamed "The Celts"? Why are the New York Knicks nicknamed the "Short Pants"? How did the Toronto Raptors become the Dinosaurs if they were the Predators? How did a historical event in the United States give its name to an NBA club? What is the origin of the Detroit Pistons nickname "Pistons"? How did “Pacers” appear in the NBA? Why are the Milwaukee Bucks the Bucks if they are the Bucks? Where did “Magicians”, “Wizards”, “Magicians” and “Sorcerers” come from in the NBA? And what does the heat of Miami have to do with the name of the club? You will find answers to these questions in this article.

(Boston Celtics) - nicknames: “Celts”, “Boston Celts”.

The Boston Celtics team was founded in 1946. The club had to wait ten years before winning its first NBA trophy. In total, the Celtics became champions of the National Basketball Association 17 times. Between 1959 and 1966, the team won eight consecutive league titles, an unmatched record among any team in a North American professional league. The name “Celtics” (Celts) was invented by the hockey and basketball functionary, the founder and then owner of the club, Walter Brown. In addition to the Celtics, which was subsequently chosen, he also considered the options: Unicorns, Olympians and Whirlwinds. The name "Boston Celtics" is associated with the events that took place in the mid-19th century in Ireland and the USA, namely with the mass migration of the Celtic people to the States. In the years 1845-1859 in Ireland, due to a poor potato harvest, a period began that went down in history as the “Great Famine” (Potato Famine in Ireland). The Celts, in search of a better life, migrated to the United States, most of the migrants moved to Boston. At the time Brown came up with the name for the team, Boston had one of the largest Irish communities in the United States, and they were thrilled that the team would be called the Celts. The Boston Celtics mascot is Lucky the Leprechaun.

(Brooklyn Nets) - nicknames: "Nets".

The Brooklyn Nets are based in Brooklyn, New York. Since 1967, the team changed its name four times before eventually becoming the Brooklyn Nets. The birth of the team dates back to 1967. The founder of the team is industrial magnate Arthur Brown, who called his brainchild “New York Americans”. A few months before the start of the ABA (American Basketball Association) regular season, Brown had to move the club to Teaneck, New Jersey, and change the name to the New Jersey Americans. Just a year later, Brown had the opportunity to bring the team back to New York. When the move was completed and all problems were resolved, the club owner again decided to change the name, now to the New York Nets. In 1975, the New York Nets applied to participate in the NBA, but after being rejected, they continued to play in the ABA. In 1976, the ABA and NBA merged, and the New York Nets, respectively, ended up in the National Basketball Association. Only a year later, management decides to return to New Jersey, and once again changes the name of the club, now to the New Jersey Nets. In 2009, Russian billionaire Mikhail Prokhorov became the sole owner of the club, purchasing a controlling stake. In 2012, management decided to move to Brooklyn. After it took place, the team was given a new name, which it bears to this day - “Brooklyn Nets”. The Nets nickname comes from the basketball hoop. The Brooklyn Nets mascot is Brooklyn Knight.

(New York Knicks) - nicknames: “Shortpants”, “Knicks”, “New Yorkers”.

The New York Knickerbockers (abbr. New York Knicks) appeared in 1946 and were a BAA (Basketball Association of America) team. That same year, the NBA and BAA merged, resulting in the New York Knicks joining the National Basketball Association. The name "Knicks" is short for "Knickerbockers". It comes from the word "Knickerbocker" - the literary pseudonym of the American romantic writer, "father of American literature" - Washington Irving. Under this pseudonym he wrote the book "History of New York". The word "Knickerbocker" itself translates as "breeches", "pants longer than the knee", hence the team's nickname - "Short Pants". These pants were worn by the Dutch settlers who founded New York in the 17th century. Subsequently, all residents of New York began to be called this. The nickname "Knicks" is a derivative of "Knicks". The New York Knicks don't have a mascot.

(Toronto Raptors) - nicknames: “Predators”, “Reptiles”, “Dinosaurs”, “Canadians”.

The Toronto Raptors are currently the only NBA team representing Canada. The Raptors were founded in 1993 and joined the National Basketball Association in 1995 when management decided to expand the league to include Canadian teams. Along with the Toronto Raptors, the Vancouver Grizzlies also entered the NBA, but in 2001 the club changed its place of residence from Vancouver, Canada to Memphis, Tennessee, USA. Since then, Toronto has been the sole representative of the “country of maple leaves”. Initially, it was planned to give the team the name “Toronto Huskies”, as a memory of the old team from Toronto, which played in the BAA in the 1946\1947 season, and also to borrow the emblem of the old team. However, the decision was made to choose a different name and logo because the Huskies logo (featuring a husky puppy) resembled the logo of another NBA team, the Minnesota Timberwolves (the logo features a wolf). The management decided to announce a competition to name the team. More than 2,000 options for the club name and emblems were sent, of which only nine were left for consideration: "Beavers", "Bobcats", "Tyrannosaurs", "Hogs", " Dragons", "Scorpions", "Raptors", "Tarantulas" and "Grizzlys". The club was eventually named the Toronto Raptors. The choice in favor of the Raptors was made due to the great popularity of the film Jurassic Park, which premiered three months earlier. The fact is that although “Raptors” is translated as “Predators,” this team name has a slightly different meaning. "Raptors" is short for "Velociraptor" (Velociraptor) - a genus of predatory bipedal dinosaurs from the family dromaeosaurids. That's why the Toronto Raptors are nicknamed "The Dinosaurs." The mascot of the Toronto Raptors team is also a dinosaur - The Raptor.

Philadelphia 76ers(Philadelphia 76ers) - nicknames: “76ers”, “Sixers”.

The Philadelphia 76ers were founded in 1946 and were originally called the Syracuse Nationals. The team's home until 1963 was Syracuse, New York, USA. When Philadelphia lost its Philadelphia Warriors franchise in 1963, who moved to San Francisco, the Syracuse Nationals decided to move the team to the largest city in Pennsylvania. Following the move, the Syracuse Nationals were renamed the Philadelphia 76ers. The name of the team was given in honor of the signing of the US Declaration of Independence, which took place in 1776 in Philadelphia. The Sixers nickname is short for 76ers. "Sixers" is used even more often than "Seventy-sixers." The Philadelphia 76ers do not have a team mascot.

(Detroit Pistons) - nicknames: “Pistons”, “Pistons”.

In 1941, the progenitor of the current Detroit Pistons was founded in Fort Wayne, Indiana, USA. A club called the Fort Wayne (Zollner) Pistons played in the NBL (National Basketball League). In 1948, the National Basketball Association expanded and the club joined the NBA. In 1957, the management decided to move the team to Detroit, Michigan, USA, and in the meantime change the name of the club to the Detroit Pistons. Translated from English, "Pistons" means "Pistons". This name was invented by team owner Fred Zollner when the club was based in Fort Wayne. He was also the owner of the Zollner Corporation, which produced pistons for trucks, cars and trains. When the club moved to the city of Detroit, which was already the center of the US automobile industry, the name, naturally, was not changed, because it ideally suited the team from the “motor city.” The nickname “Pistons” is official, but “Pistons” is just a derivative of “Pistons”, invented by Russian-speaking fans. The Detroit Pistons' mascot is Hooper the horse.

(Indiana Pacers) - nicknames: “Pacers”, “Indy”, “Pacers”.

The Indiana Pacers were founded in 1967. The club is based in Indianapolis, Indiana, USA. The Pacers originally played in the ABA until they joined the NBA in 1976. The nickname "Pacers" is a translation of the word "Pacers". Equestrian sports have always been very popular in Indiana. The name "Pacers" refers to the trotter pacer. A pacer is a horse whose main, natural gait is ambling. Ambling is a special movement of a horse or other four-legged animal, consisting of one-sided rearrangement of legs. The nickname "Indy" is short for "Indiana", and the nickname "Pacers" is a derivative of "Pacers". The Indiana Pacers mascot is Boomer. Boomer is an energetic cat who loves to dance and throw balls into the basket after jumping high.

(Cleveland Cavaliers) - nicknames: “Cavalrymen”, “Horsemen”, “Cavs”.

In 1970, the National Basketball Association decided to expand the league and accepted the Cleveland Cavaliers team, whose home was Cleveland, Ohio, USA. The Cavaliers name was the idea of ​​Jerry Tomko, the father of former baseball pitcher Brett Tomko. His version won the competition, which was announced by the club's management. In addition to the "Cavaliers", the following options were also offered: "Jays", "Foresters" and "Presidents". Team owner Nick Mileti chose to call the team "The Cavalry" rather than something else. His choice is determined by the fact that the names “Horsemen” and “Cavalrymen” are associated with masculinity, courage and determination, with the ability not to be afraid to move towards difficulties and overcome them. The nickname "Cavs" is short for "Cavaliers". The Cleveland Cavaliers have two mascots: Moondog and Sir CC the Musketeer. Both are designed to entertain fans at Cavs home games.

(Milwaukee Bucks) - nicknames: "Deer", "Bucks".

As a result of the expansion of the National Basketball Association in 1968, the Milwaukee Bucks were admitted to the NBA. The team is based in Milwaukee, Wisconsin, USA, and has never moved to another city. The name for the club was chosen through a competition. As a result, the name “Bucks” was chosen, which was suggested by one of the fans. Translated from English, "Buck" means "Deer". It so happened that the word “Bucks” can be translated as “Bucks”, “Dollar”, so the second nickname of the team is “Bucks”. The Milwaukee Bucks' mascots are Bango the Buck and Bango the Buck Jr.

(Chicago Bulls) - nicknames: “Bulls”, “Bulls”, “Beef”.

The Chicago Bulls club was born in 1966. The team is based in Chicago, Illinois, USA. The Bulls are the third NBA team ever to come from Chicago. Before them were the Chicago Packers (1961-1962), who later moved to Washington and became the Wizards, and the Chicago Stacks, who played from 1946 to 1950. The Chicago Bulls' nickname is "Bulls," and some fans call the team "Beef," and it's probably clear why. The thing is that the word "Bulls" is translated as "Bulls". The name "Bulls" was given to the team for a reason. "Bull" is a symbol of power, strength, stability, prosperity and, of course, strength. The club's management wanted to instill fear in their opponents with just the name. Plus, the name "Bulls" is very short and easy to read. Among other things, Chicago is the main center for the production and export of beef to cities located on the Atlantic coast. The Chicago Bulls mascot is Benny the Bull.

(Atlanta Hawks) - nicknames: “Eagles”, “Hawks”.

The Atlanta Hawks, or Atlanta Hawks, as you like, was founded in 1946. The team changed its name four times before finally becoming the Atlanta Hawks. The club was originally called the Buffalo Bisons, based in Buffalo, New York, and played in the NBL. After thirteen championship games, management had to move the team to Moline, Illinois and change its name to the Tri-Cities Blackhawks. In 1949, the NBA absorbed the BAA, the league expanded, and the Blackhawks joined the National Basketball Association. The club bore the name "Tri-Cities Blackhawks" for almost five years, until in 1951 the club again changed its place of registration. This time the team moved to Milwaukee and the Blackhawks were shortened to the Hawks. In 1955, the Milwaukee Hawks moved again, this time to the city of St. Louis, Missouri, where they would remain for thirteen years, and along the way changed their name to the St. Louis Hawks. Three years after moving to St. Louis, the team became the NBA champion and won the Walter Brown Cup (1958), awarded to the NBA winner from 1949 to 1977 (later replaced by the Larry O'Brien Cup). In 1968 the team moved to Atlanta, Georgia, USA and is based there to this day. Naturally, the club's name was also changed to Atlanta Hawks. The name "Hawk", as mentioned earlier, comes from "Blackhawk" (Black Hawk), which in turn refers to the events of 1832, when a fierce war was fought between the American settlers of Illinois and the Sauk and Fox Indian tribes. which went down in history as the “Black Hawk War.” Black Hawk is a real person, the leader of the Sauk tribe, who led the military actions of the Sauks and Foxes against the United States. The official nickname of the Atlanta Hawks is the Hawks, but they are also called the Eagles, which is also correct. The Atlanta Hawks' mascot is Harry the Hawk.

(Washington Wizards) - nicknames: “Wizards”, “Sorcerers”, “Wizards”, “Sorcerers”.

In 1961, the Chicago Packers (Packers) club was born - the progenitor of the current Washington Wizards. The club's home was Chicago, Illinois. A year later, the club changed its name to the Chicago Zephyrs, and a year later moved to Baltimore, Maryland, after which it became known as the Baltimore Bullets. After ten years in Baltimore, the club changed its residence again, moving in 1973 to Landover, Maryland, while changing the club's name to the Capital Bullets, and a year later to the Washington Bullets. In 1978, the team won the National Basketball Association title. In 1997, the club was renamed the Washington Wizards and firmly established itself in Washington. The idea to turn the Bullets into the Wizards came from club owner Abe Pollin. He believed that the name “Bullets” had become obsolete, and besides, “Bullets” was associated with violence, and such names were not particularly welcomed in the United States. The Washington Wizards have many nicknames. "Wizards" is a direct translation of the English word "Wizards". The nicknames “Sorcerers”, “Sorcerers” and “Wizards” are synonyms of this word. The Washington Wizards mascots are G-Wiz and G-Man.

(Miami Heat) - nicknames: “Miami Heat”, “Hits”, “Miami Heat”, “Ogonki”.

The Florida club was founded in 1988, and that same year joined the National Basketball Association when the league decided to expand. Miami joined the NBA along with such teams as Minnesota, Charlotte and Orlando. The name "Hit", which translated from English means "Heat", "Heat", turned out to be the most popular in the competition for the name of the team, winning by a large margin. The choice of fans in favor of “Hit” is easily explained: firstly, it’s a really cool name, short and sounding, and secondly, for a team from sunny and hot Florida, the name “Hit” is just perfect. It is extremely rare for a team to be called “Ogonyki”, which is not very correct. The Miami Heat's mascot, Burnie, is a fiery, red-haired creature wearing glasses with the word "Miami" on it and a basketball for a nose and mouth.

(Orlando Magic) - nicknames: "Magicians".

The Orlando Magic is another representative of the state of Florida along with the Miami Heat. The team was founded in 1989, the same year it joined the NBA as a result of the league's expansion. The club is based in Orlando. Although Orlando received an NBA franchise in 1989, the idea of ​​​​creating a team in the “theme park capital of the world” appeared back in 1985. The name "Magic" was chosen because it came first in a competition to name the new club. In addition to “Magic”, the following options were also offered: “Hit” (Heat), “Juice” (Juice) and “Tropics” (Tropics). The name "Hit" was eventually given to another team from Florida - "Miami", and "Juice" and "Tropics" seemed to the management to be frivolous names, completely unsuitable for a team with ambitious plans. As a result, “Magic” turned out to be out of competition, but not because nothing better was offered; on the contrary, the management considered that calling the team “Mages,” which is how the word “Magic” is translated, was a very good idea. In fact, the nickname “Mages” is the only one, but the team is sometimes called “Wizards”, “Wizards”, and “Sorcerers”. Although this is not entirely true, who will condemn these people?! The Orlando Magic's mascot is Stuff the Magic Dragon.

60 years later, the development agency Siegel+Gale published the history of the creation of the NBA logo.

Do you know customers who say, “Make me the same as theirs”? So the NBA is from this series.

1969 The US National Basketball Association (NBA) enters into a war with the American Basketball Association (ABA), its main competitor. Fans, players, media and millions of dollars are at stake.

Make me the same as MLB

AVA is a variety of rules, a luxurious style of play and the courage of an underdog. Who is the newly created NBA?

NBA Commissioner J. Walter Kennedy stated his goal this way: We should become a national league for basketball, like MLB is for baseball. And, he decided, to be like MLB, he needed to have a logo like MLB. Iconic, patriotic, easy to understand. Yes, so that it would look large on uniforms, bags, T-shirts, etc., well, that is. everything is just like MLB.

So the NBA needed a guy who was directly involved in the creation of the MLB logo.

They called, shook hands, and Alan Siegel, founder of Siegel+Gale, got down to business.

MLB logo

Logo hero

In 1949, where would one look for inspiration for a sports logo if not from sports picture magazines? Apparently, Siegel knew what he was looking for, because when he saw a photo of basketball star Jerry West, he exclaimed “Eureka!” And he was right - the photo was dynamic, vertical and conveyed the whole essence of the game.

No sooner said than done. The photo was drawn, simplified, and Jerry West turned into a moving white silhouette on a red and blue background - well, exactly like MLB. And the abbreviation at the bottom of the logo - “NBA” - over time became firmly established in the public consciousness.

In fact, the NBA doesn't recognize Jerry West in their logo. Well, of course: the ubiquitous, iconic symbol of the NBA and their licensing programs, and how all this can be associated with one player!

Brand worth billions

Well, everyone knows the bottom line of this story: 40 years later, the NBA is one of the most recognized symbols in the world of sports and an emblem of American culture. Today, that image generates $3 billion a year, and the NBA name symbolizes the pinnacle of excellence in professional basketball.