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18.03.2018 / / Here

Email Header – 100+ Explosive Email Headers

Hello, Igor Zuevich here. This article contains over 500 email subject lines that DigitalMarketer used in its . You will also find hundreds of email headers in this article.

Statistics

As you can see in the graph, the performance curve of email campaigns has increased significantly over the past year.

Last year, 181,177,569 emails were sent, which is 68% more than the year before.

There are several reasons for this:

1. The system has improved. As a result, we managed to regain 100 thousand email subscribers who were lost due to the ineffectiveness of the technical system of previous years.

Watch the video: Common Instagram Mistakes

2. More targeted emails were sent in 2017. DM employees specifically identified segments of profitable customers and compiled the text of letters and messages for them. This allowed us to increase the total number of emails sent - and the profit from email campaigns - without radical changes to the overall system.

Best email open rate

Not only has the total number of emails sent increased over the past 5 years, but so has the overall percentage of emails opened.

This was achieved mainly through attention to “email hygiene.”

DigitalMarketer is constantly experimenting, looking for new ways to increase email open rates, and paying attention to re-engaging subscribers.

Those who are no longer interested in the mailing list are removed from the email lists.

Compare the open rate for these two topics:

  • “Good news for those who like bad news...” (2013) – 9%
  • “I Have Good News and Bad News” (2017) – 15.7%

This is not the same thing, but still the two topics have something in common. Both topics ranked in the top 10 in their respective years. But in 2017, the open rate was 64% higher.

A clean client list for email marketing is the key to success.

Subjects of letters over the years

This is a more complex schedule, let’s devote a little more time to it.

The graph shows in which years and which messages the audience responded more often; The chart contains 8 main types of email subject lines.

After 2013, there was a noticeable improvement in the performance of curiosity-focused topics. At the same time, the overall effectiveness of topics that communicated something urgent decreased.

It is quite natural that in a crowded inbox an interesting topic stands out from the general background.

According to statistics, in 2015, 205 billion emails were sent daily. In 2017, this number increased by 31% – to 269 billion emails per day.

Therefore, it is worth using themes that make the user think or be surprised - this is a good way to stand out from the competition.

On the other hand, topics that can create a sense of urgency are another powerful tool. But it is better to use it in moderation, since the effect decreases the more often a particular remedy is used. And while it's a good sales driver, it's not as effective in terms of email open rates.

And instead of sending emails to everyone, DigitalMarketer sends time-sensitive offers only to a small segment of the audience that has an interest in a specific product.

Since some themes will always be more successful than others (curiosity, self-interest), it is still worth describing each type of theme separately.

Also, DigitalMarketer did not actively use social proof as a topic.

And before moving on to describing the best themes, let’s consider their general features.

There are 8 distinctive features of popular email subject lines.

1. Selfishness

It always makes sense to bet on the consumer's ego. As a rule, such topics communicate the benefits that a person will derive for himself if he opens the letter. The subject contains a hint about what the text of the letter is about.

2. Curiosity

While the previous version of the theme communicates benefits for the user, themes that arouse curiosity work on a completely different principle.

They pique the subscriber's interest without providing too much information, hence a higher open rate.

But be careful, as such topics quickly become outdated and often miss the mark.

3. Offer

Do you love free stuff? Do you like to shop?

The same goes for people on your email list.

If you're hosting a giveaway or selling something, your subscribers will be interested. By explicitly stating this in the subject line, you convince users to open the email and find out more.

4. Urgency/Scarcity

The most common type of theme at your disposal. Subject lines that announce that a sale will end soon force the user to act immediately.

However, it is better to use such topics selectively, and, of course, if we are really talking about something urgent or in limited quantities.

5. Politeness/sincerity

It doesn’t hurt to once again remind your subscribers about the creators of your product. Sometimes it’s appropriate to thank your subscribers, tell a story, or show the human side of your company.

6. News

If you constantly inform your target audience about industry news, this will increase your authority and, as a result, the percentage of open letters. If there is also an element of curiosity in the topic, the effect will be cumulative.

7. Social proof

Imitation is perhaps the main distinguishing feature of the species Homo sapiens. We often rely on the opinions of others when we need to make a decision.

Use this when choosing a subject line, mention other people's success stories, famous names, or find out how many customers are already using the product or service.

8. History

A story, or at least an intriguing beginning, is a unique way to highlight the benefits of a product and increase open rates.

Let's start with the 10 best themes...

10. We promise it's worth it...

Content: Plan to launch a fresh sale (podcast)

Opening percentage: 15.41%

Analysis: The subject line of the letter says nothing about the essence of the offer, but only: “Trust me - click here.”

The success of this theme is due to the relationship between the sender of the letter and the subscriber.

This subject line can only be used if there is already a certain level of trust.

9. 4 most important questions for every company

Content: Free video training

Opening percentage: 15.64%

Analysis: Specific, strange numbers in the subject line of the letter immediately catch your eye. In this case, this trick is complemented by another nuance - questions that all owners of commercial organizations think about. The theme was designed for a wide international audience, which also helped increase the open rate of emails.

8. We have good and bad news...

Content: Conference Intensive Workshop

Opening percentage: 15.73%

Analysis: Another option designed to appeal to curiosity. The topic is spoken in a conversational manner. The well-known expression is played on: it is based on the tendency of people to see the negative side in everything; In addition, users are interested in knowing why the news was called “bad.” All of this creates reasons to click.

Content: Blog post

Opening percentage: 16.25%

Analysis: Unique forms of content are a good way to stand out from the crowd. There are many other ways, incl. survey and checklist.

6.? Let's improve your offer together

Content: Intensive Workshop (ideal offer)

Opening percentage: 16.66%

Analysis: Promise of practical help; Behind such an email you can hear the voice of the company. A good way to attract quality clients is through a theme. Improving the offer may be in the interests of the audience.

5. Want to hire a content marketer? Use this guide...

Content: Blog post

Opening percentage: 17.09%

Analysis: Another effective theme that strengthens the sentence. A good example of how effective copywriting can be, even when there is very little text. Describes the problem (hiring) and the solution needed (leadership) in just 7 words.

Old Man Ham turned over in his grave and lit a cigarette.

4. Your private invitation is valid until tomorrow

Content: Intensive Workshop (PSS)

Opening percentage: 17.31%

Analysis: The subject line contains an appeal to a second person (“yours”) to generate interest, which, coupled with an element of urgency, constitutes an effective recipe for getting a click. Personal approach, exclusivity and urgency in one line.

3. Sales ⬆, Returns ⬇, Retention ⬆

Content: Blog post

Opening percentage: 17.47%

Analysis: The use of emoticons and symbols in the subject line always serves as an additional incentive to open the letter. Repeated elements are noticeable. Even without a hint of the subject of the letter, it immediately becomes clear that we are talking about something useful.

2. Google Display Network (your reference on one page)

Content: Blog post

Opening percentage: 18.77%

Analysis: A directory is openly offered, and indirectly - a simplification of a very complex and powerful traffic platform. A theme like this makes a difficult task seem doable, and the promise of more traffic is always an effective technique.

1. T&C 2017 Conference in Bora Bora?

Content: Live broadcast T&C

Opening percentage: 19.51%

Analysis: Classic DigitalMarketer theme. Combines an element of curiosity and personal gain + an unusual location andnatural repetition of words in the name of the island of Bora Bora.

Not enough topics?

There are 90 others, with detail descriptions:

  1. Convince your boss to send you to the T&C conference!– personal benefit
  2. T&C! Closes Tomorrow @ Midnight!– Urgency
  3. Copy Our 7 Best Facebook Ads of 2016– personal benefit
  4. [Fresh Sale] –85% on Podcast Launch Plan– Offer
  5. What happens if you are accepted?– Curiosity
  6. Your Content Campaign Planner (Google doc)- Offer
  7. Fix the biggest weaknesses in your marketing
  8. #TCS2017: Day 1 Review- News
  9. [In case you missed it] Hire the right content marketer...– Personal benefit
  10. [LAST CHANCE] –85% sale ends today! – Urgency
  11. [CHECKLIST] Increase your email delivery rate by 20%✔ – Offer
  12. ? New features of Facebook groups are IMPORTANT- News | Curiosity
  13. The best conferences dedicated to traffic and conversions in 2017– Personal benefit
  14. Streaming with T&C this year?– Curiosity
  15. Tomorrow…– Curiosity
  16. #TCS2017: Day 2 Review- News
  17. 5 Best Traffic Campaigns– Offer | Personal benefit
  18. – Curiosity
  19. Big changes await DM– History | Curiosity
  20. [Infographic] How to make the most of #TCS2017– Personal benefit
  21. It is you?– Curiosity
  22. Get ready for our best content– Personal benefit
  23. Facebook + Pinterest + Video = More Closed Deals– Personal benefit
  24. You are invited– Curiosity | Personal benefit
  25. Paid traffic without conversions? Download this...– Curiosity | Offer
  26. Here's the REAL reason why Amazon is buying Whole Foods– News | Story
  27. I knew what I was saying...– History | Curiosity
  28. ⏰ LAST REMINDER: “Perfect mini-class offer”– Urgency
  29. Russ surprised me with 18 more sessions– Sincerity | Story
  30. Digital Marketing Mastery Conf has opened!– Offer
  31. Brand new (and free) training: 3 steps to the perfect offer– Offer
  32. How we were able to achieve 1,329,572 “views” in 20 months– History | Curiosity
  33. The master class ends today...– Urgency
  34. Important message (about tomorrow's important message)– Curiosity
  35. $7 today, $47 tomorrow– Urgency | Curiosity
  36. 30-second product presentation
  37. Blog Post That Sells (Complete Guide)– Personal benefit
  38. The guy who made $1,015,209 in a day... on Amazon– History | Curiosity
  39. ? Let's create the perfect FB campaign, together (for free)!– Personal benefit
  40. ? Get your free hot card!– Offer
  41. The highest level training we offer– Curiosity
  42. Will T&C 2017 end soon?– Urgency | Curiosity
  43. Re: Frequently asked question #1– Curiosity
  44. [Subscriber] Are you familiar with T&C?– Curiosity
  45. ? Your Perfect Product Launch for $7– Offer
  46. Landing page doesn't bring conversions? Try it!– Personal benefit | Personal benefit
  47. Be with us today at 15:00- Politeness
  48. Ask me anything?– Politeness | Curiosity
  49. Last invitation for T&C tickets (hours left)– Urgency
  50. [–85%] 3 Proven Facebook Campaigns You Should Launch Today…– Offer
  51. Join me in congratulating...– Politeness | Curiosity
  52. For experienced marketers only!– Personal benefit | Curiosity
  53. The Big Change That's Happening Right Now (And What It Means for You)– News | Personal benefit
  54. Tickets for T&C are almost SOLD OUT!- Urgency!
  55. [POLL] Can you answer this question?– Curiosity
  56. ⚡ [FRESH SALE] My 11 Step Business Startup Plan (and Templates)– Offer
  57. Plan for T&C 2017– Personal benefit
  58. Monetize your email list at last...– Personal benefit
  59. Get your (very rare) CDMP Designation certificate– Personal benefit
  60. 2nd Annual Content & Commerce Summit- News
  61. [Subscriber] Exclusive invitation to T&C valid until TOMORROW– Urgency | Offer
  62. [Download PDF for free] Get our SMM swap file– Offer
  63. T&C at home on the couch...– Curiosity
  64. BONUS MODULE ADDED: How to expand your campaign on Google & YouTube– Personal benefit
  65. Marketing professionals needed!– Personal benefit
  66. Do you have a low-quality landing page?...or is it “perfect”? ?– Curiosity
  67. ⏰ LAST CHANCE: T&C ends today– Urgency
  68. Your plan for business development in 2018– Offer | Curiosity
  69. Don't launch your product or service without this...– Urgency
  70. Who are the speakers at T&C?– News | Curiosity
  71. [CASE] 30 minutes of work -> 82,613 page views– Personal benefit | Story
  72. WIN a day with Ryan Dice & Molly Pitman!– Politeness | Personal benefit
  73. Meet me in LA, YOUR NAME?– Politeness | Curiosity
  74. A small Facebook tweak that cuts costs by 50%– Curiosity | Story
  75. Does your advertising type match the offer?– Personal benefit
  76. ❄ Turn icy traffic into buyers?– Personal benefit
  77. Amazing Announcement (and Special Invitation)* – Curiosity | Personal benefit
  78. How he built a $20M e-commerce brand– History | Curiosity
  79. ? Facebook Targeting Expansion: Test (and Result...)– Personal benefit
  80. At DigitalMarketer, we LOVE agencies...– Politeness | Curiosity
  81. [ANNOUNCEMENT] the line-up of participants for C&C 2017 is known...- News
  82. New DigitalMarketer event…– Curiosity
  83. Free Online Training: OMG 90 Day System– Offer
  84. Polls are not the answer...– Curiosity
  85. Facebook's Newest Option: Setup, Strategy, Examples– News | Personal benefit
  86. NAME, meet Justin.- Politeness
  87. [New blog post] Use FB Messenger - grow your business– Personal benefit
  88. Creating an email list: What is your mistake?– Personal benefit | Curiosity
  89. Are you using the new Facebook advertising option?– Curiosity | News
  90. [IF YOU MISSED IT] Everything you need to know about the new Facebook Pixel– Personal benefit | News

Don't stop there!

Here are 101 more of the best email themes of 2016 (...And 5 free tools to improve your email marketing!)

Let's start with the best themes of 2016...

10. How Ryan Dice became DigitalMarketer

Content: Blog post

Opening percentage: 14.61%

Analysis: This theme addresses human nature. A promising and intriguing story, the success story of DigitalMarketer, which is reminiscent of the company's founder.

9. Don't buy it on Amazon!

Content: Invisible Selling Machine

Opening percentage: 14.64%

Analysis: This is an old trick that has been paying off for a long time. A perfect example of a subject line designed to arouse curiosity - generate an emotional response without talking about the purpose of the letter.

8. [DOWNLOAD] 15-point landing page audit

Content: Blog post

Opening percentage: 14.97%

Analysis: An example that the content should contain some value for the client, plus a free file.

7. I called. You did not answer

Content: Blog post

Opening percentage: 15.05%

Analysis: Just reading this line makes me feel guilty. And although it essentially doesn’t contain anything, this line still evokes a sense of urgency, like a sale that has already ended. The pronoun “I” serves as an element of personal contact in email.

6. [DECLASSIFIED] 2016 DM Planning Meeting

Content: Blog post

Opening percentage: 15.44%

Analysis: What would you think if someone wanted to share a secret with you? Most in such cases will move closer to the interlocutor and tilt their ear. This theme adds some mystery.

5. Announcement: 7th Annual Black Friday Bootcamp

Content: Black Friday Bootcamp

Opening percentage: 15.71%

Analysis: This email subject line doesn't require any extra tricks. The theme is aimed at people who are already familiar with the Black Friday Bootcamp event. If you're communicating something familiar, a simple and straightforward offer will work wonders.

4. 13 billion emails analyzed [Infographic]

Content: Blog post

Opening percentage: 15.79%

Analysis: This subject line uses a classic technique: strange numbers will immediately catch the user's eye. The focus on the content type is infographics, and people immediately understand that a huge amount of data is presented in a digestible form. Igor Zuevich https://site/wp-content/uploads/2015/03/logoizbl2.png Igor Zuevich 2018-03-18 00:31:16 2019-03-15 17:44:38 Email Header - 100+ Explosive Email Headers

Then choose the appropriate one from 200 header templates and adapt them to your business. Headlines are suitable for any business.

Below each example headline is a template, fill in the blanks with a sentence for your clients.

miekejanssens.com

adfactorypro.com

Headings for landing page

1. Your lawyer doesn't want you to read this ad.

2. Are you a millionaire writer?

Are you?

3. You too can look and feel great by spending just 12 minutes a day with Gym-In-a-Can!

You too can have a great time with everything!

4. Would you like to have a photographic memory?

Would you like to have it?

5. World-renowned chef reveals 'top secret' ways to cook lean chicken, fish and turkey with absolutely NO fat, NO margarine and NO butter.

The world-famous reveals “top secret” methods absolutely.

6. A Woman Who Spent 5 Years in a Wheelchair with MS Surprisingly Wins an Aerobics Competition

A woman who, amazingly, wins.

7. The wife of a famous film actor discovers a fragrance that drives men crazy

The wife of a famous one opens, which

8. Why Lazy Boss Children Succeed in Business and Nice Guys Fail

Why lazy people succeed and good guys fail

9. Why are we giving away (product name) for just $2 - that's not a typo

Why we give everything for - this is not a typo

10. Who else wants to make money using their computer?

Who else wants help?

11. Who else wants to bake a cake in half the time?

Who else wants to spend?

12. Who else wants to have a stunning figure?

Who else wants to be the owner?

13. Which of these dermatological problems do you want to get rid of?

Which of these problems do you want to get rid of?

14. Which of the following health problems do you want to overcome?

Which of the following problems do you want to overcome?

15. Where is the money and how to get it

Where and how to get them

16. What would you rather do: watch TV or earn real money?

What would you rather do: or?

17. Your travel agency won’t say this - you can save 50%-70% on your sea voyage!!!

Yours won’t say this - you can save on yours!!!

18. Your lawyers won't tell you this... You can form your own corporation over the phone, in any state, in just 8 minutes and for just $45

Yours won’t say this... You can do it for just $

19. What everyone should know about the stock business

What everyone should know about business

20. We are looking for people who want to make money through their own business

We are looking for people who want to help

21. We are looking for people to write greeting cards

We are looking for people to

22. WARNING: Do not try another weight loss diet or weight loss supplement until you have read this FREE report and audiotape.

WARNING: Do not try another one until you have read this FREE report and audiotape.

23. Ideas and innovations required!

Wanted!

24. Do you want to be a river guide?

25. Do you want to be a private investigator?

26. Do you want to be a paralegal?

You want to be ?

27. Make yourself attractive, lazy person.

in order to become

28. Make your mailbox an inexhaustible CASH Vault

Make it out of yours

29. Too busy making a living to make money?

Too busy to?

30. For people who want to be writers but can't take the first step

For people who want to be but can't take the first step

31. Tired of working for other people?

Are you tired?

32. This New Business in a Box Can Give You Hundreds of Thousands of Dollars Working Completely on Autopilot!

This new one can, working!

33. This lawnmower cuts the grass so quickly and easily, I bought it for my wife!

This one is true, I bought it for my wife!

34. This is the information that the government is hiding from you!

This is the one that is hiding from you!

35. They laughed when I sat down at the piano, but when I started playing...

They laughed when I did, but when I...

36. These are perhaps the most hidden secrets of healing in the world

These are perhaps the best kept secrets in the world

37. You can make a big business out of losses.

You can make it big

38. Another woman wants to steal your man, and she's too smart to let her breath smell bad.

The other one wants it and she's too smart to let it

39. A safe and painless way to remove unwanted hair without wax, shaving or cream!

way !

40. The ugly truth about your beautiful new car

The terrible truth about your beautiful

41. The secret to becoming a millionaire is just using the right words!

The secret of how lies only in!

42. The secret of effective investments

The secret to looking good

43. The secret of wealth

Secret

44. A revolutionary new training method used by the world's toughest street cops

Revolutionary new, used by the world

45. The fastest way I know to make a million dollars

The fastest way I know

46. ​​People reading this book will eventually get your money

People will eventually get yours

47. The only two ways to increase your wealth and reach the elite level of wealth

The only two ways to reach the elite

48. The non-surgical facelift that everyone in Australia is talking about

, which everyone is talking about

49. The most expensive magazine in the world, but more than 40,000 businessmen buy it every year - why?

The most in the world, but it is bought more - why?

50. The most comfortable shoes you've ever worn, if it's not - we'll give you your money back

The most you've ever had, if it's not - we'll give you your money back

51. A person who can turn things into gold

A person capable

52. A way for a lazy person to become rich

A way for a lazy person to become

53. The art of telesales

Art

54. The amazing story of a business that requires so little that you could fit it in the trunk of a car

An amazing story about one that requires so much that you could

55. Amazing secrets of winning blackjack from a mysterious man from Las Vegas who was banned from playing in casinos

Amazing secrets from

56. The surprising secret of a marketing genius who is afraid of flying

The amazing secret of a genius who is afraid

57. The amazing secret of how you can buy a profitable (ready-made) business without paying cash!

The amazing secret of how you can do without!

58. An amazing new remedy for eliminating wrinkles, discovered by a chemist from the East

Amazing new, open

59. Amazing opportunity to make money on floppy disks

Amazing opportunity to make money with

60. Amazing $10 fake diamond that will fool 9 out of 10 jewelers

Amazing who will deceive

61. 10 most eccentric ideas that made millions... and how you can do it! Insider secrets of making a fortune from crazy, incredible and outrageous products and services

10 most eccentric ideas on which... and how to do it for you! Insider secrets on the crazy, incredible and shocking

62. 10 fastest ways to get clients

10 fastest ways

63. Test gold like a jeweler

How

64. Learn computer programming on your own in 24 hours

Study on your own for

65. Eliminate bad foot odor

Eliminate

66. Stop dreaming and start making money

Stop and start

67. Speak Spanish like a diplomat

How

68. Tired of bringing wealth to your boss?

Tired of it?

69. Secrets of high-speed striking: how to hit a person 11 times or more in 1 second or less and do it all without him having time to blink an eye!

Secrets: how so that he doesn’t even have time to blink an eye!

70. Scientists have discovered a secret scent that drives 3 out of 4 women crazy

Scientists have discovered a secret that

71. Are you tired of satellite signal coding? We have a solution

Are you exhausted from? We have a solution

72. Sail away on a luxury trip to the Caribbean while learning the secrets of small business success

by learning the secrets

73. Remember when you had the opportunity to buy a good property for next to nothing, but didn’t?

Remember when you had the opportunity but didn't?

74. Pregnant? The sooner you find out, the better

? The sooner you find out, the better

75. Pre-matched small business loans are NOW available!

for ALREADY available!

76. A Polish scientist created a perfect fake diamond that fools 99.7% of diamond dealers

created a perfect fake that misleads 99.7%

77. Pay off your home's mortgage in half the time without increasing your payments!

twice as fast without boost!

78. Become the owner of your own TV shopping show

Become the owner of your own

79. Become the owner of the business you dreamed of without investing a penny

Become the owner you dreamed of without investing a single ruble

80. A man from St. Petersburg knows a formula proven by 21 years of testing for creating companies that bring in millions of dollars, from scratch, without bank loans and attracting investors

A man from knows the formula, proven by a year of testing, for creating from scratch, without

81. Lawyer from Ohio discovered the secret of making money from home with the help of the US Government

discovered the secret with

82. Now you are the owner of phenomenal hearing!

Now you are the owner of a phenomenal!

83. No office, no phones, no staff, no business meetings, no forms to fill out - just cash in the mailbox every day

Without - only every day

84. The new service doubles the period of uninterrupted operation of your computer and prevents problems and breakdowns that result in hundreds of dollars in repairs and downtime...

New twice and prevents that cost hundreds of dollars...

85. New makeup won’t wash off even in pouring rain.

New is not even under

86. A new book about fishing reveals the secret to catching big fish and making other fishermen jealous

A new book reveals the secret of how to make you jealous

87. New “energy pill” that showed excellent results in Navy tests

New, which showed excellent results in tests

88. Never suffer from a cold again!

Never suffer from !

89. Need more money?

Need more?

90. A wonderful ritual with candles allows you to control your life - automatically!

Wonderful allows you - automatically!

91. A man who wore a leg brace for 3 years now runs five miles every day.

The man who, now

92. Your hands will look better in 24 hours, or we'll give you your money back.

in 24 hours, or we will refund your money

93. A local marketing guru will show you how to make money faster, despite the stagnant economy - all for just $37 per seminar!

A local guru will show you how to, despite, - and all this in just !

94. A local businessman swears that he didn’t steal what he’s selling so cheap.

The local swears that he is not

95. Like me... You can make really BIG MONEY at home by watching TV or just reading the newspaper!

Like me... You can!

96. May this unusual and wonderful gift from outer space be guaranteed to bring you incredible luck

Let this unusual and beautiful one be guaranteed to bring you

97. A leading auto repair shop carries out repairs after a collision without any hassle and gives you another car to use for FREE

The presenter does not argue and gives you to use for FREE

98. A lawyer from Moscow discovered the secret of how to settle scores without filing lawsuits.

discovered the secret of how not to

99. Exclusively from the publisher... 19 of the world's leading marketing geniuses reveal the unknown marketing secrets that will make you rich!

Only from the publishing house... the world reveal unknown secrets that!

100. Is this your dream home?

Is this your dream?

101. Is the life of a child worth $1 to you?

Is it worth $ to you?

102. Increase your strength and flexibility. Bruce Lee's secret to success will help you too

Increase your . The secret will help you too

103. Increase your power and strength, reduce training time, maintain fitness and strength during rehabilitation and burn calories with the "Ultimate Trainer"

Increase your , reduce , maintain and with

104. Improve your memory in just two minutes a day

Improve by spending only

105. Imagine working from 7am to 6pm and enjoying every minute of it.

Imagine yourself enjoying every minute of your work.

106. If your bathroom is not ready in 5 days, I will give you $100 cash for each day of delay.

If yours is not ready in 5 days, I will give you $100 cash for each day of delay.

107. If you can lick a stamp, you can lick your problem.

If you can, you can


108. I discovered the secret of winning the race... Now I'm sharing my secret

I discovered the secret... Now I'm sharing my secret

109. How to create selling information about almost any productinstantly... In just 2-4 hours!

How almost instantly... In just 2-4 hours!


110. How to write headlines that will make you rich

Like which


111. How to Use Library Books and Magazines to Increase Sales

How to use for enlargement

112. How to turn your kitchen into a well-oiled profit-generating machine!!!

How to turn yours into a well-oiled machine!!!

113. How to turn your fax machine into the most profitable machine in the world

How to make your most

114. How to turn your business card into a sales agent working for you around the clock

How to make someone who works for you around the clock



115. How to turn obstacles into opportunities

116. How to turn angry customers into promoters of your business

117. How to make hundreds of dollars from a 30-cent coin

How to make from

118. How to turn $45 into $483,000.00 in just 11 years

How to turn into just


119. How to test a successful sales process that will allow you to always achieve success...

How to test, which will allow you to always...

120. How to write without problems

Like no problem

121. How to start from scratch and create a money-making empire

How to start from scratch and create

122. How to rob banks...legally

How...legal

How easy and simple that will make people!!!

124. How to outwit a fox! 263 secrets that legislation and lawyers hide from you!

How to trick a fox! 263 secrets that legislation and lawyers hide from you!

125. How to Master the Art and Science of Writing Killer Ads and Sales Letters

How to Master Art and Science


126. How to get people to stand in a line and beg you to take their money

How to get people to stand in a row and beg you

127. How to develop photographic memory

How to develop

128. How to give a speech that will captivate your listeners

Like which

129. How to organize the wedding of your dreams for free, allowing guests to pay for the best day of your life... Secrets of a self-sustaining wedding in Italian!

How to free your dreams,...Secrets!

130. HOW TO BECOME RICH in the current state of the economy. The Ultimate Guide to Self-Survival, Physical and Financial Survival in the Difficult Years Ahead

AS in the current state of the economy. The Ultimate Guide to Self-Reliance in the Difficult Years Ahead

131. How to get a free batch of amazing new pills that work phenomenally

How to get a free batch of amazing new ones that work phenomenally

132. How to Get a FREE One Year Online Marketing Subscription and $1,177.00 in FREE Gifts

How to get FREE and FREE gifts worth $

133. How to squeeze 12 hours out of an 8-hour day

How to squeeze out

134. How to eat more and lose weight

How to reset more

135. How to double your business in six months - 100% guarantee!!!

Like in six months - 100% guarantee!!!

136. How to dig up the treasure buried in your head

How to dig up what's buried in you

137. How to make money on life insurance even if you don't die

How even if you don't

138. How to buy the van of your dreams

How to buy your dreams

139. How to burn fat every minute

How to burn every minute

140. How to become a reference health machine with a body carved from granite

How to become with

141. How often have you said: “No, I haven’t read it. But I really wanted to.”?

How often have you said: “No, I . But I really wanted to.”?

142. How my friends and I get rid of joint pain and other types of pain - quickly and without drugs

Like me and my friends - quickly and without

143. How a new discovery made a beauty out of an ugly girl

How a new discovery made

144. Hiring a lawyer can be dangerous to your well-being

Hiring can be dangerous for your

145. Kicks and splits without warming up!

146. Hidden profit in your computer

Hidden in your

147. Here's the secret... how to avoid pain and discomfort in product development

Here's the secret... how to avoid pain and discomfort when

148. Here's the fastest and easiest way to succeed in mail order trading.

Here's the fastest and easiest way to achieve success in

149. Here is a way to make money that has never failed!

Here is a method that has never failed!

150. Here is the secret weapon you can use to increase your profits AND reduce stress at work!!!

Here's the secret weapon you can use to get bigger AND smaller!!!

151. The greatest hitherto gold mine of “things for production and sale,” collected in one big book

The largest bonanza ever collected into one big

152. Get $20,000 for every book you read

Get $ for every you

153. Pay off your debt without borrowing!

Pay without borrowing!

154. Get a closer shave WITHOUT nicks or cuts.

Get WITHOUT and

155. Full-time hairdresser found a golden part-time job

Full-time found part-time

156. Free instructions on how to take better photos

Free that tells you how to make the best

157. Free book that shares 17 secrets about pricing grids

Free, which tells 17 secrets about

158. Free monthly gym membership worth $79 on every pair of Nike training shoes. Only this weekend

Free for $ on . Only this weekend

159. FREE “money-making” information products worth $268 for the first 100 people who take advantage of this offer

FREE $ value for the first 100 people to take advantage of this offer.

160. Find out how thousands of people ended up losing weight after trying everything else.

Find out how thousands of people ended up trying all the other methods

161. The editor of the finance section made a unique discovery

Made a unique discovery

162. Finally, the greatest Internet marketing geniuses on the planet reveal the truth about... how you can make a fortune doing Internet marketing

Finally, the greatest geniuses on the planet reveal the truth about... how you can

163. Filled with facts, this book reveals the secret to keeping your wife from driving you crazy during menopause...

Filled with facts, the book reveals the secret of how...

164. Don't try this with any other glue.

Don't try this with anyone else

165. Do you make such mistakes in English?

Do you make such mistakes in ?

166. Do you really want to be rich?

Do you really want ?

167. Do you have these symptoms of nervous exhaustion?

Do you have these symptoms?

168. Find out what homeowners don't know about their mortgages and what could make you a fortune!

Find out what they don't know about and what!

169. Find out the eastern secret of sleep

170. Find out the magic words that will bring you success and wealth!

Find out the magic that will bring you and!

171. Find out the amazing win-win secret of trading on the Internet

Find out the amazing win-win secret

172. Learn how to turn what you already know about your job, hobby, or personal interests into a million-dollar information products empire!

Find out how to turn what you already know about into !"

The industry expert says he will risk his own money to prove he can!

174. A man from Kyiv reveals the secret of a direct path to writing

The man from reveals the secret of the direct path to

175. Revelations of a disbarred lawyer

Revelations

176. Make money from the growing demand for hard drives without touching your computer!

Make money from the growing demand for, not!

177. Can you pass this money test?

Can you pass this test?

178. A Dnepropetrovsk company decided to reveal an investment secret that your stockbroker is hiding from you.

The company decided to reveal the secret that yours is hiding from you.

179. Banking secrets that banks hide from you

Secrets that are hidden from you

180. Finally... someone has discovered the secrets of how to make people fall in love with you!

Finally... someone has discovered the secrets of how to !

181. “FINALLY! A unique Australian bilge relay that is so reliable it comes with a five year warranty!”

"FINALLY! Unique, which is so reliable that it comes with a five-year guarantee!”

182. Are you ready to force life to give you what you want?

You are ready ?

183. Are you an overeducated loser?

Are you?

184. Announcement... of a new edition of the encyclopedia that makes learning new things fun

Announcement... of a new edition that makes learning fun

185. An open letter to everyone who drives a truck for over $10,000 a year.

An open letter to everyone who, for more than

186. An open letter to all people in Astana who suffer from excess weight

An open letter to all people suffering from excess

187. An open invitation to everyone who lives in Saratov and wants better sex without guilt

An open invitation to everyone who lives in and wants a guilt-free

188. An amazing business that fits in your pocket

Amazing that will fit in yours

189. Flat stomach WITHOUT squats!
WITHOUT !

190. 7 ways to pay your outstanding bills

7 ways

191. 57 reasons why you would make money if you responded to our ad 2 months ago

57 reasons why you would have made money if a few months ago

192. 21 secret, powerful tools that will build your business, free up your time, and put more money in your pocket... NOW!

21 secret ones that... are NOW!

193. 1022 simple ways to make money at home

1022 simple ways how

194. $200.00 PER DAY with a $50 investment!

$ when investing $!

195. The marriage agency has already been able to unite couples

196. How much more can you lose $50 every day?

How much more can you do each day?

Top 10 for

198. A new way to save on freight transportation from 10%

A new way to save on

199. 3 secrets of your competitors

200. Yesterday you got a new competitor. What to do?

Yesterday at your place. What to do?

Now select several options and choose the most suitable one, go to it and add it to your landing page.

03.08 2015 101 titles for blog articles, titles that catch

8896 SEO 0

Best Article Titles

In order to attract visitors right away and here, use only the best headlines for articles, they work well and attract the attention of the audience, headlines are quick results or headlines that catch.

  1. 10 days to earn 10 million
  2. Make repairs in 2 weeks and not break a sweat
  3. Why you can’t create a website in 6 months
  4. What was done in 2 weeks to reach the TOP of the site
  5. A new source of advertising that marketers don't know about

Headlines that insult the reader and affect his professional skills. The main method is to get to yours. These headlines grab your attention and motivate you to read the article.


Digital titles that sell. Headlines show themselves very well, one more thing, the higher the number, the greater the effectiveness, for example 5 examples of something worse than 10!

  1. 10 tricks to increase sales in 2 days (combination of headlines here and immediately with digital)
  2. 15 ways to build an effective email database in 10 days
  3. 25 methods for analyzing content on a competitor's page
  4. 51 Internet Marketing Tools You Didn't Know About Before
  5. 10 tools without which you can’t get into the TOP 10

You can write a lot of headings here, this topic is one of the biggest, but here you also need to be creative, since not every numerical heading will work equally well.

Titles that stand out from the logical sequence are perhaps the best titles for blog articles.

Headlines that lead to surprise and confusion " this can't happen“, here we flirt with the curiosity of users with the headline. When writing, you need to remember that the title should reflect the content of the page.

  1. A marketer who created his website sold it for 1 million after 2 months
  2. Blogger who managed to double site traffic in 1 day
  3. An article that is visited by 2000 people daily
  4. A service that is used by all women without exception (A service that is liked by all women without exception)
  5. Why women marketers work better with Contextual Advertising (Why working with Contextual Advertising is easier for women marketers
  6. Reasons why women marketers don't like their jobs
  7. The first marketing dog to achieve a conversion cost of 20 UAH
  8. Case study increasing ROI by 423% without expenses
  9. How one comment ruined the career of a young marketer
  10. The most cruel copywriter in Ukraine

Combination headlines, headlines that sell, combinations are good, but they need to be used with caution so as not to turn your headline into crap.

  1. How I turned from a copywriter into a top blogger
  2. 10 reasons why girls should not go into business (numerical and provocative headline with targeting, it hurts girls who want to become businesswomen or are one)
  3. What fails for all marketers who have not read this instruction (some will say that this is banal, but the target audience will click on this headline, a combination of interest, provocation and it)
  4. The most popular hobby of marketers
  5. What do marketers dream about this weekend?
  6. 101 headlines that will increase your traffic from social networks
  7. Why the 80 x 20 technique doesn't work in advertising
  8. Free creative marketing assistance. Open up! (simple action-oriented headline with an order to act)
  9. Headlines for all occasions.
  10. Creatives who changed their orientation: from copywriter to designer, or how to combine everything in one bottle

Another type of header. Headings that answer a question or help in work or problem solving.
(I wouldn’t focus on this type of headline. Yes, they are massive, but “What do marketers dream about this weekend?” sounds bright.)

  1. How to run contextual advertising
  2. How to set up and connect Google Analytics
  3. How to write selling texts correctly
  4. What is SERM
  5. Where to start creating an online store
  6. How to increase website conversion
  7. How to promote a website yourself

And a couple more titles for your sites

  1. The site's typewritten page brought the owner 10 million dollars!
  2. Knowledge stolen from the notes of 100 marketers
  3. Singer Yolka became the main decoration of the New Year
  4. Doorways and your life
  5. 100 blind marketers who came up with 10 ideas in a million
  6. Dunno on the Moon spamming
  7. Free cheese for an SEO specialist
  8. Advertising that the Terminator and Sarah Conor love
  9. How to get rid of loneliness on Google+?
  10. Footer of my site
  11. Contextual advertising that brings tears
  12. Title and Disscription are not smart words

Copywriters and rewriters often face questions about the title of an article. How to make a high-quality headline that will attract the user’s attention and make him want to read this article.

Well, firstly, the title should reflect the main idea of ​​the article and the user should understand what the article will be about. It is also necessary to include words in the title that will arouse the user’s interest, and he will want to read this article. I will give an example of 200 bright headings for your article; these headings attract the user’s attention. I think everyone can find a title that suits their topic.

List of 200 catchy headlines for articles!

1. Main_______ Reasons to use ___

2. Reasons why ________ is in demand among _______ users

3. NEW! _________

4. ___ answers to question _____

5. FREE! ___________

7. THE INCREDIBLE HAPPENED! ________

8. ATTENTION! ___________

9. What is ______?

10. THIS IS INCREDIBLE! _________

11. Special offer for ________

12. Special offer for _________

13. CAUTION! __________

14. If you _____, you can _____

15. Who said that _______?

16. ___ myths about _____

17. ____ advice about _____

18. ______ are required

19. Are you sure that _____?

20. ___ main advantages _____

21. THIS HAS NEVER HAPPENED BEFORE! ________

22. Are you _______?

23. How do I _______

24. Secrets found ______

25. Who else wants ______?

26. Find out how I _______

27. Give me ____ and I _______

28. How to make _____ with your own hands?

29. How to increase ______ several times?

30. I also used to think that _________

31. Do you know enough about _____?

32. ___ main disadvantages ____

33. In the end, you ______

34. We have proven that ________

35. How do you understand that you are _____?

36. How to save money on _____?

37. What is the difference between ____ and ____?

38. Finally it happened: __________

39. Do you recognize _______?

40. All you need is __________

41. An unexpected turn in _______

42. What is the success of ________?

43. Get an edge with ______

44. How many more times do you need ______?

45. ___ practical advice for ______

46. ​​How to get the most out of ________?

47. Zero risk in ______

48. TOP-____ reasons why _____?

49. There is nothing better than _______

50. Briefly about the main thing ______

51. Do you make these mistakes in ______?

53. Last chance for _______

54. Warning for _____

55. Who else wants ____?

56. _______ from any computer

57. Guaranteed source ______

58. ______ only now and never again

59. Reveal secrets about ______

60. THIS will help you ______

61. Do you _______

62. Now you don’t need _____

63. Protect your ______ with ______

64. You are invited to ________

65. Latest news about ________

66. One day ______

67. Are you ready for _______?

68. What don’t you know about _____

69. How to get ahead of your competitors with _____?

70. How to avoid mistakes in _______?

71. ________ of the future

72. How to develop _______ in yourself?

73. Have you always wanted to ________

74. How to choose the right ______?

75. This method will help you ______

76. How to enjoy _______?

77. You need to know this when ________

78. ___ main questions that must be asked ______

79. All the pros and cons ________

80. The most unusual _________

81. How many times can you _______?

82. 100% guarantee ____________

83. Increase your earnings by ______

84. Save money with _________

85. What can ________ teach you?

86.Are you tired of ________ yet?

87. Probably the most ________

88. How to learn ______?

89. ___ examples ______

90. One of the best ______

92. The fastest way is _______

93. ____ true reasons _____

94. What does _____ actually mean?

95. Get access to _____

96. Save ___% on _____

97. It’s hard to believe, but _______

98. Captured by ________

99. A new look at ______

100. Get the most out of _______

101. Today I ________

102. Fantastic story about _______

103. How to succeed in ______?

104. Imagine you ______

105. How to get rid of ________?

106. How to rationally use _____?

107. ____ proven steps to _____

108. How can ______ be several times faster?

109. Today you ________

110. Make ________ work only for you

111. How to avoid _______?

112. A great way to _______

113. What should we expect from _______?

114. A relaxing way to _______

115. _______ is absolutely easy!

116. Phenomenal breakthrough in _______

117. Unexpected news about ______

118. If you are _____, then _______

119. Unforgivable mistake _______

120. Amazing opportunity for ______

121. Plan the perfect ______

122. What would you do if _____?

123. What do I hate about ______?

124. Improve your performance in _____

125. ______ is already nearby

126. You still can’t ______?

127. The only important thing about ________

128. Why do people _____

129. How to start _______ correctly?

130. Revolutionary formula _______

131. Experience the thrill of _______

132. Ideal solution for ______

133. ______ has just appeared

134. Advantages and disadvantages of ________

135. How to defeat ________?

136. Limited Edition _____

137. Professionals reveal their cards: _______

138. Don’t know what to do with ______?

139. How to win ______ over to your side?

140. Fast way ______

141. Revolutionary innovation in _______

142. New way ______

143. Look how easy it is to _____

144. How to earn ____ thanks to ____?

145. What to do if _____?

146. All the truth is about _____

147. Crushing effect ______

148. Shocking truth about ______

149. How to _____ without any risk?

150. Non-standard solutions for ______

151. Behind-the-scenes secrets ______

152. Amazing way to _________

153. When is it appropriate to _________?

154. A miracle happened: ________

155. What are ______ keeping silent about?

156. Finally you can ______

157. Urgent message about ______

158. Are you tired of _______?

159. ________ that really work

160. _______ of your dreams

161. Sensational message from ______

162. Time-tested: _________

163. A breakthrough has been made in _______

164. Live like ______

165. “Three pillars” ____________

166. ____ ways to ____ and make money

167. How to improve your _______?

168. How ____ made me ______

169. Announce _____ loudly with ______

170. I say “NO” __________

171. I say “YES” __________

172. Important improvement in _______

173. How to force yourself to _______?

174. Cure yourself from ________

175. The story of how _______

176. People deceive you when _____

177. Existing features _______

178. Our best product: ____________

179. Exciting fact about _______

180. How much does _______ cost?

181. Healing power _______

182. How to overcome the fear of _____?

183. How much does _______ actually cost?

184. You should see THIS ______

185. Looking for ______?

186. ______ prevents you _______

187. ____ creative ideas for _____

188. Save time with ______

189. Why can’t you ______?

190. If you are worried about ________

191. ___ dangerous symptoms _____

192. Each of these ______

193. ___ secrets that can _____

195. You don’t know about ______?

196. Improved version ______

197. Get a discount on _______

198. Little-known methods ______

99. Only for those who _______

200. What is hidden behind ______?__

Selling headlines are text that attracts attention and forces the user to take the next step: read a post, click on an ad, open an email, etc. Selling headlines are used in e-mail newsletters, landing pages, content marketing, SMM, advertisements and other marketing tools.

We have prepared a stunning selection of 100 examples of selling headlines that will help you integrate purchase triggers into your headlines.

100 selling headline templates

For landing pages

Titles with question and benefit:

  • “Do you want to lose weight in 20–25 days? Sign up for training from a leading expert at the Cual fitness club!”
  • “Do you know how to earn from real estate from 100,000 rubles a month without investing a penny?”
  • “Do you want to get even more done in a working day? The Gorty planning app will help you with this.”
  • “Do you dream of traveling around the world? With a discount on a trip around the world from Fiat, this is possible!”
  • “You still don’t know how to make your hair shiny and bouncy in one application? We’ll tell you for free.”
  • “Do you think it's too late to start your own business? We’ll teach you how to make a million with an investment of 10,000 rubles.”

Benefit Heading Model- information about the product that is beneficial for the client:

  • “High-quality dental implantation from 20,000 rubles with a 7-year guarantee.”
  • “We will build a turnkey house from 800,000 rubles, we will give a guarantee for a period of 10 years”
  • “Repair of household appliances: with a free technician, a guarantee, low prices from 500 rubles.”
  • “Production equipment with a 15-year manufacturer’s warranty”
  • “Professional photo session for free, at a time convenient for you - portfolio required”
  • “Car repairs while maintaining the dealer warranty are 43% cheaper than from official dealers”
  • “Installation of gas equipment from leading manufacturers: from 20,000 rubles, with documents for the traffic police and a 3-year warranty.”
  • “Installation of video surveillance systems from 3,000 rubles, with certified cameras”
  • “Laptops for your store directly from manufacturers with discounts of up to 40%”

A model with intrigue that arouses interest:

  • “What cosmetics do all the stars of Russian show business use?”
  • “How many days should you do these exercises to lose 15–20 kilograms?”
  • “Who do the most famous brands order designs from - Coca-Cola, Fanta, Pepsi and others?”
  • “Hitinon has been proven to reduce scar formation due to its unique molecular formula.”
  • “Why does our equipment increase workshop productivity by 15–20%?”

Model “What is this and what result will I get?”It is also appropriate to use the benefits that the reader will receive:

  • “Complete the training and increase the company’s net profit by 2.5 times in six months.”
  • “Buy two original iPhone cases and get your choice of three more as a gift.”
  • “Order the construction of a house in our company and receive an individual project as a gift.”
  • “Download the game, build your empire and conquer disputed lands!”
  • “Order cleaning of a private house before 08/04/2018 and receive a 60% discount on the next call.”

Information Headers- suitable for letters with some useful information, cases, tips, selections:

  • "The 28 Best Selling Products on Sirius and How to Make Money Reselling Them."
  • “They showed how to attract subscribers to a new group in the car repair niche for 15 rubles per person.”
  • “We tell you how to do complex things cool and quickly: draw a layout, think through a prototype, do corporate design.”
  • “5 good reasons to give up office work in favor of freelancing.”
  • “Rating of the most visited countries and which of them are most profitable for tour operators.”
  • “How to use seaside holidays for business benefit.”
  • “How many goods need to be sold for a turnover of 1 million rubles and a net profit of 214 thousand: the case of our client.”
  • “10 cheap building materials for your home that are not inferior in quality to branded products.”
  • “How to save on trips to service stations: tips for novice drivers.”
  • “The best books of the 21st century: they received more than 100 reviews on Litpres.”
  • “We show you how to make a good bench from the fiftieth board in a day, with the tools at hand.”
  • “We lift the veil of secrecy: we tell you how we resolve conflict situations with clients.”
  • “The main reason to use our service is that it reduces costs by 1.5 times and speeds up work by 3 times.”

The Promise of Benefit Model:

  • “Find out how to pay 40-50% less in stores for the same products.”
  • “Order a vacuum cleaner and receive a coupon up to 10,000 rubles for your next purchase at Vivat.”
  • “We’ll show you how to save up to 500,000 rubles on building a cottage.”
  • “A month of amazing promotions: we are offering up to 90% discount on skirts, trousers and vests.”
  • “The letter contains coupons with discounts of up to 30,000 rubles on goods in partner stores.”
  • “We are holding a competition. The main prize is a Reno car. The condition for participation is a repost from the site.”

Call to action model:

  • “Open the letter and get a working passive income scheme.”
  • “Make an order in our online store for an amount of 5,000 rubles and more and receive a loyalty card.”
  • “Tell your friends about our service and get a discount of up to 50% on an annual subscription.”
  • "Buy school supplies at the right time on Fiktin."
  • “Open the email - we’ll tell you how to increase your email conversion by 10–15%.”
  • “Tell us about your target audience and get a free site analysis.”

For posts

The “personal experience” model. It is well suited for social networks because they are primarily designed for communication:

  • “I’ll tell you how I created my own marketing agency and what difficulties I had to face.”
  • “I explain from personal experience how to create an individual entrepreneur and not lose a lot of money on taxes.”
  • “We give examples of the most unsuccessful clients - something always went wrong with them.”
  • “I’ll show you the settings of an advertising campaign that brought the client 100,000 rubles on the first day.”
  • “How I bought a used car, repaired it and earned 30,000 rubles from the sale.”
  • “I'm tired of repeating the same things in dialogues. Today I’ll tell you what colors I use to paint pictures.”
  • “I’ll show you step by step how I made a snakeskin belt and tell you what they said at the factory.”

Yellow press type headline. It will attract attention, the main thing is to keep it in the first paragraph. You also need to provide confirmation of your words - a title just for the sake of a title will cause negativity:

  • "The shocking truth about poultry: They don't fly."
  • “Shock content: 29 films with sex scenes that were not allowed to be shown on the big screens.”
  • “We know when the next end of the world will come - experts talked about it.”
  • "CAREFULLY! Never buy goods from a Hiot store - it is life-threatening."
  • "Sensation! British scientists have proven that we descended from fish."
  • "Attention! Last sale of the month - there won't be any more discounts like this."

The Promise of Benefit Model:

  • "Get 26 Working Calming Techniques in the Community."
  • “Tell us how you learned English and get a 20% discount on your refresher course.”
  • “We invite new customers to use promo code FO48GB and get a discount.”
  • “We are reducing prices for organizers of joint purchases until the end of August.”
  • “Upload your photo to the competition album for a chance to win the latest iPhone.”
  • “Listen to music for free for the first three months on the Music.Time app.”
  • “We give each registered user 3 books for free.”

Information Headers. Reflect the essence of the post or briefly retell it:

  • "26 photos that will make you smile."
  • "7 Facts You Didn't Know About Pets."
  • “An amazing selection of working techniques for writing selling headlines.”
  • “The number of customers is not important: what is the customer life cycle and how does it affect revenue.”
  • “The funniest dialogues with our failed clients.”

For advertisements

Model “information + benefit”:

  • “Comb for animals starting from 100 rubles.”
  • “Cleaning of premises from 30 rubles per m².”
  • “Used cars with dealer guarantees, installments or credit.”
  • “The best films in HD quality without advertising for 20 rubles.”

Model “question of the target audience”:

  • “Do you want to stay young for another 15 years?”
  • “Do you want to increase your advertising revenue by 150%?”
  • “Do you want to be guaranteed to attract up to 20 buyers per month?”

Emotion based headlines:

  • “High-quality and balanced food for your pet.”
  • “Beautiful, small and cute iPhone cases for true fashionistas.”
  • “Tender care for your beauty: Adelaida cosmetics line.”
  • “Quick savings on buying real estate - how to reduce the price at auction with the seller.”
  • “Original replica watches at prices starting from 2,000 rubles.”
  • “Metropolitan chic - a set of gold jewelry like businesswomen and socialites.”

Product characteristics model:

  • "Motors up to 5 kW."
  • “Construction of a private house with an area of ​​80 m² with turnkey finishing in 45 days.”
  • “New generation of smartphones: 24 MP camera, 128 GB internal memory, price - 20,000 rubles.”
  • “Feeding for day-old ducklings with a survival rate of 99%.”
  • “Fire doors with fire resistance up to 90 minutes, opening cycles up to 200,000 thousand.”
  • "Car tire repair kit for beginners."
  • “3 in 1 transformable baby stroller.”

Call to action model:

  • “Buy a silver bracelet with a discount of up to 45% from the supplier.”
  • “Call and get a free legal consultation on any issue you are interested in.”
  • “Place your order on the website and take part in the prize draw.”
  • “Download the application and earn money from simple actions.”
  • “Listen to the music on the site and get a chance to win a million.”

Attention! All company names are fictitious; any resemblance to real names is purely coincidental.

Look for a suitable title, adapt it to your business and launch effective texts. What techniques do you use to write headlines? Share your opinion in the comments!

Publications on the topic